With so many video platforms launching and expanding all over the web there have been whispers about the grandfather of online video content: YouTube.
Is YouTube phasing out?
Isn’t it becoming irrelevant?
Is it still worth it to create content for YouTube or make it a part of your marketing strategy?
While some would claim that YouTube is dead, here at Red Bird Social, we actually have the exact opposite opinion.
Here are 5 reasons why YouTube will continue to be an excellent way to reach and sell to your audience for years to come.
1. YouTube still has a massive reach.
With over 2 billion monthly active users, YouTube still has a massive reach. The platform was created in 2005 and acquired by Google in 2006. In that time, it’s only become more popular with each passing year. There’s no reason to think it will suddenly stop being popular now. Not to mention, unlike other up-and-coming platforms, YouTube is available in 61 countries and 81 languages. This makes it easy for people from all over the world to find your content.
2. YouTube has great advertising options.
Secondly, YouTube is an incredibly effective platform for advertising. Not only do YouTube ads have an average click-through rate that’s higher than Google Display and Facebook Ads, but they’re also less expensive. Audience targeting on YouTube allows you to be more specific than the new targeting rules on Facebook and Instagram. Targeting can be used for ad placements, keywords, and annotations. For example, if you want to target people who are interested in hiking, you can use keywords like “hiking trails” or “hiking gear.” If you want to target a faith-based audience, you can use keywords for that as well.
3. The barriers to entry on YouTube are low.
YouTube is a cost-effective way to create content and reach new potential audiences and customers. Producing videos doesn’t have to be expensive. If you have a smartphone, you have everything you need to film high-quality videos about your expertise that can be shared on YouTube. You can also use free editing software like iMovie to create professional-looking videos without spending a lot of money.
4) YouTube continues to add new offerings and features.
Since 2011, they continue to improve YouTube Analytics for content creators. In 2017, they brought us YouTube TV. 2022 brought the launch of YouTube Shorts. These are only a few of the updates we’ve seen continue to come to the platform. As the Internet and the needs of users shift, Youtube’s features and tools will continue to grow. And powered by Google, the world’s largest search engine, you can ensure these features will be top-notch.
5) It’s an excellent way to bring new eyes to your brand or business.
Lastly, YouTube remains an excellent option for increasing brand awareness. When people watch your videos, they’ll get to know your business and what you stand for. You can also promote your brand by creating custom thumbnails for your videos, adding watermarks, and linking to your other content. Whether you’re sharing about topics from your upcoming book or giving how-to’s for the people you serve, a long-form video is an excellent way to gain credibility around who you are and what you do.
YouTube might not be the newest kid on the block, but it’s certainly far from dead. When used correctly, YouTube can be an excellent way to connect with potential customers and drive conversions.
If you’re looking for an effective way to reach and sell to your audience and you enjoy video, YouTube should definitely be a part of your marketing mix.
Looking for help creating your digital marketing strategy? Our Red Bird Social team would love to connect with you! Reach out for your free consultation today at https://redbirdsocial.com/free-consult.