In the world of online marketing, there is always a new trend or up and coming platform that can be used to market your brand or business. But there is one marketing platform that has proven to be effective and consistent over the course of time – email marketing.
Email is one of the only online marketing channels that can connect to your audience on a personal level. Not to mention conversion rates are through the roof compared to other ways of reaching your audience. Did you know that the average return on $1 spent on email marketing is $44.25? For most businesses, that’s far more than your standard social media post. Additionally, you actually own any information collected for your email list, unlike your Facebook or Instagram followers. Email marketing continually proves to be the best lane for lead generation for businesses of all sizes.
When it comes to email marketing, there are a handful of powerful tools on the market to choose from. But we’ve found that ConvertKit rises above the rest. Here are three key reasons why ConverKit is the best bet for your email marketing needs.
Why You Need ConvertKit For Your Business
Launched in 2013, ConvertKit has become especially popular with bloggers, podcasters, and other business owners focused on building their audience. ConverKit has many features similar to many other email platforms like Mailchimp and Active Campaign but also boasts some key features that make it a great fit for brands of all sizes.
1. ConvertKit features simple, easy to use designs.
When it comes to design for your business, clean and simple is always best! Far too many brands let bad design get in the way of their messaging and connecting with their customers. If you want to create quick, beautiful emails, templates are the way to go. And ConvertKit has the perfect ones to meet your business needs.
Also, ConvertKit’s UX and customer support tools are foolproof, regardless of how much tech experience you have. As a marketing agency that works with email lists of all sizes, we find that ConvertKit’s back end and customer support tools help our clients build lists that they can be proud of. (Find out more about our services and how we can help build your list right here!)
2. ConvertKit includes its own landing page builder.
ConvertKit’s landing page builder alone can save you thousands of dollars and countless hours in your business. Say goodbye to the days of building out elaborate web pages each time you have something new to offer. ConvertKit’s landing page tool allows users to share their ideas and offers with a beautiful design in a matter of minutes. Lead magnets and opt-in forms are a no brainer here! You’ll be able to build your audience in a way that converts real dollars for your business over and over again.
3. ConvertKit has a special focus on email automation.
When it comes to your email marketing, the more you can put on autopilot, the better. This is where ConvertKit really shines. Using their automation tools, you can speak directly to your audience through sequences that establish your credibility and make your audience want to buy from you. ConvertKit also includes customizable trigger settings and tailored segmentation tools to enhance the customer journey for every member of your list.
Want to learn more about how ConvertKit can help you build your business? Get a full rundown of ConverKit’s features right here.
Ready to try out ConvertKit for yourself? They’re currently offering a free plan for lists under 1,000 subscribers! This is a great way to dip your toes in the water and try out the platform.
What email marketing platform are you currently using for your business? Let us know in the comments!