What Not to Do on Social Media in 2024

Are you looking to grow your brand or small business using social media in the upcoming year? While the potential is limitless, the rules of social media are constantly evolving. This means there are certain dos and don’ts that you should follow to ensure your efforts are worthwhile.

As we prepare for the new year, here is our agency’s guide to what you should avoid doing on social media in 2024.

Here’s What NOT to Do on Social Media in 2024

1. Neglecting New Features

Social media platforms are always updating to enhance their user experience. It’s crucial for you to embrace these new features to maximize your online presence.

For instance, Instagram’s Broadcast Channels connect you with followers in real-time, offering a glimpse into your brand or personality. TikTok’s Shop feature allows seamless in-app shopping to the viral video experience. And Facebook Reels showcases short videos to help you reach audiences that might not be on Instagram. In 2024, why not engage your audience and grow your brand by implementing these awesome opportunities?

2. Overlooking User-Generated Content (UGC)

Today, buyers want to have a personal connection with brands, and UGC is an excellent way to create one. By utilizing content created by your audience, you can demonstrate brand relevance, approachability, and trustworthiness. So, how can you encourage and showcase UGC for your brand?

Use hashtags, contests, and exclusive promotions to generate excitement around your brand, and always acknowledge and tag those who contribute. Embracing UGC allows your brand to create an authentic and engaging customer experience, fostering a stronger connection with your audience.

3. Ignoring Social Listening

These days, you can’t just throw content on the web and hope for the best. It’s also crucial to recognize the importance of “social listening.” Your audience’s feelings and the things they care about matter. Being sure to do your research and actually listening to them can be the difference between success and failure. One effective way is by tracking relevant keywords like your brand, product, notable employees, and key phrases. Stay in tune by also reading and replying to your comments and messages. Lastly, set up alerts to stay on top of conversations that matter to your brand and actually make time to participate.

4. Failing to Engage with Your Audience

This goes along with #3, but social media is about connection and engagement. Neglecting to engage with your audience will slow your progress online. Communicating with followers fosters community, trust, and dialogue—the keys to building strong relationships.

Get creative, share behind-the-scenes snippets, and seek feedback through polls. Be personable, relatable, and authentic, just like how we connect with friends. Every social media interaction is an opportunity to instill brand identity and values in your audience. Make the most of it!

5. Inconsistency with Content and Posting

Consistency is key to your online presence. Stick to a regular posting schedule to keep followers engaged and excited. Focus on creating awesome content for the social media platforms that work best for your brand. Remember, it’s better to excel in a few areas than to spread yourself too thin.

In summary, the five common pitfalls of social media marketing are:

  1. Not exploring the new and exciting features on the platforms. We need to embrace the change and be open to trying something new.
  2. You don’t know what it’s like to experience your brand purely as a customer. By engaging with UGC, we create an immersive customer experience and strengthen our brand connection.
  3. Ignoring the power of social listening. Stay on top of conversations about your brand and utilize this valuable information to improve your strategy.
  4. Social media is all about connection and engagement! Don’t forget that communicating and interacting with your audience is key to online success.
  5. Not staying consistent will keep you small. Start small with your efforts, and once those are optimized, add more. Do a few things really well and you will go far!

Staying ahead on social media is crucial for brands and small businesses. By continuing to grow with new technology trends, you establish a strong online presence, reach a wider audience, and boost engagement. Stay updated with algorithm changes and new features on social platforms. Leverage these insights to craft compelling content, optimize posting schedules, and engage effectively. Stay informed, adapt quickly, and remain relevant in today’s digital age.

Need help with your social media strategy for the new year? Reach out to Red Bird Social team for your free consultation right here!

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