Did you know there are currently well over 2 million podcasts worldwide?

Once a niche platform for specific communities, over the last decade the popularity of podcasts has grown tremendously. In 2022, more than 1/3 of Americans (104 million people) listen to podcasts every month.

Today, you can find a podcast about absolutely anything, from marketing, to knitting blankets, to traveling the world. Any interest or topic is a worthy podcast subject, and many of the world’s biggest personalities, brands, and platforms have also gotten on board.

One of the best things about starting a podcast?

Anyone can do it. All you need is Internet access and your phone or a microphone.

We’ve seen everyone from small business owners, to service providers, authors, and musicians successfully use a podcast to launch or grow their platform. So is starting a podcast the right next move for you?

If you’re willing to put in the time and commitment and embrace the learning curve, tools like Anchor, Buzzsprout , or Podbean make the process of getting easier. Each one has a free plan for those who want to dip their toes in.

So what exactly can a podcast do for your platform? We’re so glad you asked!

Why Start a Podcast?

1. Introduce yourself to a new audience.

Don’t have a lot of customers, buyers, or readers yet? Starting a podcast can be a great way to start growing your following. Use lots of keywords in your episode descriptions that speak to who you are and what you talk about. List with podcast networks and directories, have guests on your show and try to get interviews with other podcasts. All these will help you to grow your listeners and following. Don’t forget reviews! The more reviews you receive of your podcast, the more often it will show up on Apple Podcasts, Spotify, and more.

2. To highlight your expertise.

Let’s say you are a non-fiction author who focuses on parenting and motherhood. Every topic that you discuss in your books can produce dozens of podcast episode ideas! A podcast gives you the perfect place to dive into your expertise and show that you really know your stuff. When listeners tune in to your podcast, you can also direct them to your books to learn more.

3. Encourage engagement with your followers.

We all know that engagement and interaction with our audience is important. But it can be difficult to figure out how to create a conversation online. When you launch a podcast, you give your audience a chance to hear your voice in a more personal way. You can even invite your audience to submit questions, feature guests, and conduct surveys so you can ensure you’re talking about the topics they care about. A podcast is a way to build relationships with your audience so they feel more comfortable buying from you when the time comes.

4. Provides you with endless, shareable content.

Podcast episodes are an excellent source for repurposing content. One podcast episode can be turned into a blog post for your site, a chapter for your book, an email to your subscribers, and at least 2-3 posts worth of social content. Just do the work once, and your podcast will provide you with a wealth of content that will seamlessly work together towards one goal.

If you have the interest, time, and patience, now is the perfect time to start a podcast. The podcast community continues to grow and evolve and will surely be around for years to come.

So what about you? Are you interested in finding out more about starting a podcast? We’d love to talk with you about how a podcast can work into your marketing strategy!

In your free consultation with our Red Bird Social team, we’ll talk about your goals and the audience you want to reach at https://redbirdsocial.com/free-consult.

What questions do YOU have about starting a podcast?

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Have you been struggling with the limits of your home studio? Do you need a professional, affordable place to record your next audio project? The Arcade Franklin in the heart of Franklin, TN was created just for you.

This is our Red Bird Social podcast studio is a one-stop, multipurpose shop for all your audio and podcast needs. If you’re in Middle Tennessee, reach out to find out more about this special service we offer today!