These Are the Marketing Emails You Need for Your Next Book Launch

When it comes to launching your new book, you already know that marketing plays a crucial role in spreading the word and generating buzz. And one of the most effective marketing strategies? Email marketing, of course! 

Here at Red Bird Social, we regularly work with both new and seasoned authors on the launch of their books. Time and time again, the most successful launches include an email marketing component. Whether you decide to work with us on your next launch, we want to ensure that you have a plan in place to grow your email list and successfully turn your subscribers into buyers.

In this post, we’ll share the 5 marketing emails you need to have for your next book launch.

1. The Teaser Email

Before you launch your book out into the world, you’ll want to make sure you build anticipation and excitement with your subscribers. A teaser email is the perfect way to do this. In this email, you can give your subscribers a sneak peek into your upcoming book, share the cover design, and reveal a few plot details to get them excited about the release.

Before kicking off with your teaser email, be sure you’ve warmed up your list with at least a few regular emails. This will ensure that they’re used to hearing from you. If you’ve already shared a good amount of content and/or resources with your list for free, your readers will be a lot more receptive when it’s time to buy from you.

2. The Announcement Email

Your book is finished. The release date is set. Now it’s time to make your official announcement! In this email to your subscribers, give them enough of a taste of what your book is about to leave them wanting to know more. Provide links to pre-order the book. Use some of your marketing copy and give a synopsis of what the book is about.

But remember, the more you can personalize this email so it doesn’t feel like an advertisement, the better. We love to have clients include a personal note expressing their excitement for the release, opening the floor for questions, and thanking each subscriber for their support.

3. The Early Bird Offer Email

Offering a special deal to your subscribers is a great way to reward them for their loyalty and encourage them to buy your book. You can send an early bird offer email to your subscribers, offering them a discount on the book if they buy it within a specific timeframe. You can also throw in things like a download of the first chapter for free, a study guide, or even a behind-the-scenes look at the creation of the book.

Anything special and interesting that you can offer to your subscribers is worth throwing in. Having this early bird offer will create a sense of urgency and can drive important sales in the early stages of your book launch. (Remember, pre-orders count towards bestseller lists and rankings!)

4. The Reviews Email

Reviews are critical to the success of any book launch – especially in today’s digital world. Your email list provides an excellent way for you to encourage your readers to leave a review.

You can send an email to your subscribers asking them to leave a review on your book’s sales page or on review sites like Goodreads. The more reviews a book has, the more likely new readers are to take a chance on it, so focus on this early and often. As a bonus, you can also use quotes from early reviewers on email, social and your website to help convince others to purchase your book!

5. The Thank You Email

After your book has launched, don’t just fall off the face of the earth!  Now it’s super important for you to thank your subscribers for their support. Use a thank you email to express your gratitude for your subscribers. Let them know how much it means to you that they’ve been willing to check out the book and help spread the word. In this email, you can also share any post-launch details like upcoming book signings, online book clubs, reviews and future projects to keep your subscribers engaged.

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There’s no doubt that mail marketing is a powerful tool for promoting your book launch. By sending out these 5 marketing emails discussed above, you can build anticipation, drive sales, and keep your subscribers interested in your work. Remember to personalize your emails and make them relevant to your audience, and always express your gratitude for their support. With these tips, you’re well on your way to a successful book launch.