The Role of Gratitude in Marketing

It’s the week of Thanksgiving, a time where we reflect on all that we’re grateful for. You also may be thinking about sending out emails and social posts to thank your audience and prime them for your Black Friday deals. But if Thanksgiving is the only time you express gratitude to your audience, you’re missing out on a huge business principle.

Practicing gratitude is one of the best ways to grow your audience and create loyal customers. Gratitude should play a big role in marketing to grow a successful brand and business. Today we’re showing you why and how to show gratitude that grows your brand.

Why is gratitude so important?

We all know manners are important. A simple “please” and “thank you” can take you far. This principle applies to your business as well!

Your audience and customers have thousands of brands and businesses that they can choose to buy from every day. If they’re on your email list, following you on socials, or have purchased your product, that means they chose YOU. That also means they deserve your thanks.

When you show appreciation for your audience, you encourage brand loyalty and reciprocity, because loyalty always follows gratitude. So one of the best things you can do as a business owner is to make your followers feel valued. This makes them more likely to come back to you and what you have to offer again and again.

Are you thankful that your audience is following you? Do you appreciate their feedback? Grateful for their purchases that have allowed your business to grow? Don’t keep that to yourself. Tell them so! This step can make a big difference in whether those who stumble on your brand or business decide to stick around.

How to show gratitude to your audience

So what are the best ways to show gratitude to your audience this week and all throughout the year? We’ve got you covered!

1. Social media engagement

Don’t be one of those brands who never responds when their audience reaches out! Like the comments on your posts. Follow some of your followers and interact with them in the comments. Answer when they ask a question. Your engagement shows your audience that you see them and they matter! If they share your content, be sure to thank them. Every bit of engagement is one step closer to developing a deeper connection.

2. Sharing DM’s and comments

If one of your followers shares a personal story or testimonial with you, don’t keep that to yourself. Did they snap a pic reading your book or reshare some of your content? Say thank you! And if you want to go an extra step, ask to share their words, pictures, etc. with your community. When you do this, it shows that you value what your audience has to say, and will make other followers more likely to interact with you as well.

3. Offer valuable content

Last but not least, one of the BEST ways to show your audience you value them is through offering valuable content – not once, not twice, but over and over again. Ask your audience what they struggle with and what they need help with. Then LISTEN to them and let that inform the resources you create and offer. This is one of the best ways to say “thank you” to your audience for trusting you and your expertise.

If you haven’t said thank you to your audience lately, there’s no better time than right now! What’s one way you can send out a little gratitude to your followers or list this week?

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Need help with creative ways to expand your brand’s marketing efforts? Reach out to our Red Bird Social team for a free consultation today!