Are you a first-time author, a speaker, podcaster, or long-time business owner? By now, you probably understand the importance of showing up on social media.
Social media is one of the best ways to share your message, sell your products, and connect with the audience you want to serve. But as platforms like Instagram, Facebook, Pinterest, and even LinkedIn continue growing, the competition does too.
So what is a business owner like you to do?
As a marketing agency that has helped countless people develop their strategies and personal brands, there is one BIG mistake we see many clients making again and again.
We want to make sure it doesn’t happen to you!
Your big mistake
The social media space is SO noisy. Everyone is posting messages daily, trying to sell or promote something new. How can you ever actually stand out?
If you’re like many brands, authors or businesses, your mistake is that you’re focusing too much on just posting something.
Of course, you want your voice to be heard. You have to show up to gain followers. But adding to the noise won’t make a difference in your business or your bottom line.
When you fill your feed with posts just because you feel like you have to, you’re not showing up strategically.
Copying what you see others doing doesn’t set you apart or make your ideal audience interested in YOU. Your big mistake is posting just to post.
Quality over quantity
We’ve all heard this phrase countless times, but there’s nowhere it’s more true than on the Internet.
If you’re an author whose website and socials are full of content that isn’t helpful or interesting, your audience will quickly move on to other things.
But if you post less often and focus on rich content, you’re more likely to grow, get engagement, shares, and ultimately sales.
Not sure what types of content you should be posting?
Here are a few of our recent articles that will help:
- How to Curate Your Social Media Calendar
- 7 Tips For Social Media CTAs That Convert
- How to Create Save-Able Instagram Posts
So how often should you post content on your social media accounts?
While showing up five times per week is great, it won’t benefit you unless you’re consistent and your content is quality.
Ask yourself these three questions the next time you get ready to post.
3 Questions to Ask Before You Post:
- Will this post educate, entertain or inspire the people I want to reach?
- Does this subject matter align with my business goals?
- Is this content saveable, shareable, or does it invite viewers to respond?
With these questions in your toolbox, you’re well on your way to creating quality social media content.
And as always, if you are looking for support as you develop your social strategy, we would love to talk!