These days, most brands promoting online have made Instagram a part of their marketing strategy. As a local business, you may use Instagram to show off your latest products or events. As an author, Instagram may be the platform you use to talk about your writing and share snippets of your work.
But while what happens in your feed and in your Stories is important, there’s one aspect of your Instagram presence that can be easy to overlook – your Instagram bio.
Your Instagram bio is your chance to make a strong first impression and tell your story to potential followers. It’s a small space, but when used wisely, it can have a big impact on your online presence and the ability for new customers to find you.
In this blog post, we’ll share the four most important things to include in your Instagram bio to make it compelling and engaging.
1. A concise and captivating introduction
When someone visits your Instagram account, the first thing they’ll see is your photo and your bio. That’s why it’s so crucial to capture their attention with a concise and captivating introduction. Use this space to highlight what you do and what makes you unique. Take time to carefully craft this space to showcase your personality. This is the quickest way to give new visitors a glimpse into who you are and encourage them to stay, click around, and explore.
2. A clear, relevant call-to-action
What is the next thing you want visitors to DO after they come to your Instagram? Would you like them to visit your website? Check out your book or join your email list? A call-to-action (CTA) is essential in your Instagram bio to guide your audience to that next desired action. A clear, relevant CTA can help convert profile visitors into engaged followers or potential customers. So make sure your CTA stands with action verbs, a working link, and maybe a well-placed emoji or two. Regularly update this link to keep it fresh and ensure that visitors have access to your most recent and important content.
3. Focus on your keywords
Before you publish your Instagram bio, take a few minutes to decide exactly what you want to be known for. Maybe you’re a historical author, a small business consultant, or a Nashville-based realtor. Each of these are keywords that need to be included in your profile. You can also incorporate a keyword or two in branded hashtags in your Instagram bio. These keywords will help you to show up in searches. As a result, they’ll boost your brand visibility and can even allow you to create a community around your brand.
4. Provide a way to make contact
Make it easy for people to get in touch with you by including relevant contact information in your Instagram bio. Whether it’s your email address or a link to your contact page, including this info can lead to valuable collaborations, partnerships, or inquiries from potential customers. Check in occasionally to make sure your contact information is up to date so it’s convenient for anyone interested in connecting with you.
Creating a compelling Instagram bio is crucial for making a strong impression and attracting the right audience.
By including a concise and captivating introduction, a clear call-to-action, strategic keywords, and your contact information, you can optimize your bio for the greatest impact. Remember – your Instagram bio is your virtual storefront, so get out there and make it count!
Need some fresh eyes on your business Instagram? Our Red Bird Social team offers both social audits and monthly social media strategy. You can find out more and book your free consultation today right here.