What We Can Learn From the TikTok Craze

Whether you’re a first-time author, a non-profit, or a growing service-based business, the reality is that some of your audience is most likely on TikTok. Many brands have migrated to the platform because it’s not limited to the same algorithms and pay-for-play style of discovery found on Facebook and Instagram. That means if you can find a creative way to spread your message, mission, or name, it’s a great place for your people to find you

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Introducing Instagram Reels

The recent controversy surrounding the app Tik Tok has left many U.S. content creators wondering what’s next for online video. This month, Instagram stepped in with a fresh solution for content creators everywhere – Instagram Reels. Using Reels, Instagram users can make and discover entertaining, short-form videos in a brand new way on the platform…

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Should You Be Using TikTok?

If you spend any amount of time on social media or have someone in your household under the age of 18, you’ve likely heard of the Internet’s latest sensation – TikTok. No, it’s not just the sound of your old wall clock. TikTok is an app designed to showcase quick, snappy video content set to…

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