2020 was the year of the pivot. Travel plans were canceled, event spaces closed, and many of our work, community, and leisure activities had to be shifted and reimagined for an online space. Consequently, we’ve seen an increase in screen time, online shopping, and additional time at home which has changed the way we do…

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Are you ready to wrap up 2020? Us too. With just a couple of weeks left before we begin a new slate of projects, we thought we’d share a round-up of favorite resources that helped us stay on task and support our clients through a sometimes-chaotic year.  1. Headliner: This tool is ideal for active…

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Every year, a few new social media platforms vie for the attention of the general public. Some of these, like Snapchat and Tik Tok, actually become competition for the social media giants like Facebook and Instagram. And while new social networks pop up often, few have been as politically charged as Parler and MeWe. Today…

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Are you trying to grow your brand on Instagram, but feel like you’re coming up short? Maybe your likes have grown stale, engagement has dropped, or you’re having trouble gaining new followers. You’re not alone! And when it comes to the Instagram algorithm, saves might be the new likes when it comes to measuring your…

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By this point, it’s a given that if you’re building a brand or business, you need to be on social media. With over 3.8 billion social media users as of January 2020, platforms like Instagram, Facebook, and Twitter are some of your best resources for establishing credibility and gaining loyal customers. By creating a great…

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Are you looking to grow your brand on social media, but feeling unsure of where to start? With dozens of social platforms out there, building out a social media strategy can feel overwhelming. But there’s one tool that will make your job a whole lot easier: A social media calendar. When you curate a social media…

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What does your social media presence say about your brand? If you haven’t that question lately, then it’s definitely time. In today’s digital world, your social presence will say more to your potential clients than your website, email list, and advertising efforts combined. Social media is often the first touchpoint for your potential clients and…

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Every day millions of posts go up all over the Internet, from humorous videos to political posts and content from the world’s largest brands. But in a sea of endless content, how do you make your posts stand out? If you’re launching or growing your brand or business, getting your posts noticed is no easy…

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The recent controversy surrounding the app Tik Tok has left many U.S. content creators wondering what’s next for online video. This month, Instagram stepped in with a fresh solution for content creators everywhere – Instagram Reels. Using Reels, Instagram users can make and discover entertaining, short-form videos in a brand new way on the platform…

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Copywriting. The word might make you think of old fashioned newspaper ads, or a busy corporate office with people in stuffy suits, meticulously editing articles. But no matter where you live or what industry you work in, copywriting is extremely important for anyone who is promoting a brand, business, or product.  While having great images…

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