What We Can Learn From the TikTok Craze

Whether you’re a first-time author, a non-profit, or a growing service-based business, the reality is that some of your audience is most likely on TikTok. Many brands have migrated to the platform because it’s not limited to the same algorithms and pay-for-play style of discovery found on Facebook and Instagram. That means if you can find a creative way to spread your message, mission, or name, it’s a great place for your people to find you

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