It’s the week of Thanksgiving, a time where we reflect on all that we’re grateful for. You also may be thinking about sending out emails and social posts to thank your audience and prime them for your Black Friday deals. But if Thanksgiving is the only time you express gratitude to your audience, you’re missing…

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Regardless of your business type and the audience you serve, you’re going to have to think about copywriting at some point. From email subject lines to Facebook ads and social posts, the copy you share will play a big part in the first impression of your brand. The words you use and how you use…

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You finally did it. You’ve launched your brand or business. Now how do you attract an audience to what you do? The answer? You need to spend time focused on audience development. Read on to find out three important components of audience development, and how to attract your ideal customers to your brand or business.…

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What does your social media presence say about your brand? If you haven’t that question lately, then it’s definitely time. In today’s digital world, your social presence will say more to your potential clients than your website, email list, and advertising efforts combined. Social media is often the first touchpoint for your potential clients and…

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Who is your ideal customer? What are her goals, dreams, fears, and weaknesses? What are the brands she is loyal to, and why? If you don’t know the answer to these questions, then you aren’t marketing your brand to its fullest potential. Contrary to popular belief, the worst thing you can do in your business…

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You probably already know that email marketing is an important part of growing your business. It’s also one of the easiest ways to build trust with your audience online. Most people access their email many times a day on multiple devices. But just because you’re sending emails doesn’t necessarily mean that people are reading them.…

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Does your brand have a story? There are few things better than a great movie or a captivating book. But one thing all the best entertainment has in common is a very simple storyline. And this just happens to be one of the most important secrets to seeing growth in your business! In today’s world…

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Have you ever been surfing the web and suddenly had an ad pop up for something you considered buying a few days earlier? Maybe it was a virtual conference you’re interested in attending, or the car your husband keeps pestering you about buying. These targeted advertisements following you around the Internet don’t just happen by…

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Copywriting. The word might make you think of old fashioned newspaper ads, or a busy corporate office with people in stuffy suits, meticulously editing articles. But no matter where you live or what industry you work in, copywriting is extremely important for anyone who is promoting a brand, business, or product.  While having great images…

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If you spend any amount of time on social media or have someone in your household under the age of 18, you’ve likely heard of the Internet’s latest sensation – TikTok. No, it’s not just the sound of your old wall clock. TikTok is an app designed to showcase quick, snappy video content set to…

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