Posts Tagged ‘marketing’
3 Emails to Send Your List This Month
When was the last time you sent a message to your email list? If you can’t remember off the top of your head, it’s probably been too long! We’re forever encouraging our clients to lean into and grow their email list– and for good reason. It’s one of the best ways to grow your audience,…
Read MoreWhat We Can Learn From the TikTok Craze
Whether you’re a first-time author, a non-profit, or a growing service-based business, the reality is that some of your audience is most likely on TikTok. Many brands have migrated to the platform because it’s not limited to the same algorithms and pay-for-play style of discovery found on Facebook and Instagram. That means if you can find a creative way to spread your message, mission, or name, it’s a great place for your people to find you
Read MoreThe Role of Gratitude in Marketing
It’s the week of Thanksgiving, a time where we reflect on all that we’re grateful for. You also may be thinking about sending out emails and social posts to thank your audience and prime them for your Black Friday deals. But if Thanksgiving is the only time you express gratitude to your audience, you’re missing…
Read More3 Copywriting Tips from Red Bird Social’s Abby Flynn
Regardless of your business type and the audience you serve, you’re going to have to think about copywriting at some point. From email subject lines to Facebook ads and social posts, the copy you share will play a big part in the first impression of your brand. The words you use and how you use…
Read MoreA Beginner’s Guide to Audience Development
You finally did it. You’ve launched your brand or business. Now how do you attract an audience to what you do? The answer? You need to spend time focused on audience development. Read on to find out three important components of audience development, and how to attract your ideal customers to your brand or business.…
Read MoreHow To Do A Social Media Audit (And Why You Need One)
What does your social media presence say about your brand? If you haven’t that question lately, then it’s definitely time. In today’s digital world, your social presence will say more to your potential clients than your website, email list, and advertising efforts combined. Social media is often the first touchpoint for your potential clients and…
Read MoreCustomer Avatars and Why You Need One
Who is your ideal customer? What are her goals, dreams, fears, and weaknesses? What are the brands she is loyal to, and why? If you don’t know the answer to these questions, then you aren’t marketing your brand to its fullest potential. Contrary to popular belief, the worst thing you can do in your business…
Read MoreThe Art of Writing Effective Subject Lines
You probably already know that email marketing is an important part of growing your business. It’s also one of the easiest ways to build trust with your audience online. Most people access their email many times a day on multiple devices. But just because you’re sending emails doesn’t necessarily mean that people are reading them.…
Read More4 Great Ways to Harness the Power of Storytelling
Does your brand have a story? There are few things better than a great movie or a captivating book. But one thing all the best entertainment has in common is a very simple storyline. And this just happens to be one of the most important secrets to seeing growth in your business! In today’s world…
Read MoreA Beginner’s Guide to Google PPC
Have you ever been surfing the web and suddenly had an ad pop up for something you considered buying a few days earlier? Maybe it was a virtual conference you’re interested in attending, or the car your husband keeps pestering you about buying. These targeted advertisements following you around the Internet don’t just happen by…
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