Big Changes On the Way For Google Tracking

Every day Google powers a huge percentage of our daily activities online. One major aspect we often don’t think about? How Google tracks our activity and searches to show the most relevant content for each one of its users. Until now, Google has used third-party cookies to track the interests and activities of its 4…

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How a Competitor Analysis Can Boost Your Marketing

There’s no doubt that building your own brand or platform is hard work. To be successful, the process takes time, effort, and maybe most importantly – strategy.  Yet one of the most overlooked tasks in building your brand that’s often overlooked is keeping an eye on your competitors.  Occasionally keeping an eye on what other…

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How to Create Videos People Will Actually Watch

So, you’ve decided to make a video. Good for you! Now, how do you make a video that people will actually watch? Here are a few things to keep in mind as you create your next video: 1. Know your Purpose. What do you want to accomplish with this video? Are you after name recognition,…

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3 Social Media Trends That Are Here To Stay in 2021

2020 was the year of the pivot. Travel plans were canceled, event spaces closed, and many of our work, community, and leisure activities had to be shifted and reimagined for an online space. Consequently, we’ve seen an increase in screen time, online shopping, and additional time at home which has changed the way we do…

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3 Copywriting Tips from Red Bird Social’s Abby Flynn

Regardless of your business type and the audience you serve, you’re going to have to think about copywriting at some point. From email subject lines to Facebook ads and social posts, the copy you share will play a big part in the first impression of your brand. The words you use and how you use…

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A Beginner’s Guide to Lead Generation

You may have launched a new brand or business. But you won’t actually have a business until you make a sale! And even if you have the best product or offer on the market, that doesn’t mean you’ll automatically attract the attention of the people you set out to serve. That’s why one of the…

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Customer Avatars and Why You Need One

Who is your ideal customer? What are her goals, dreams, fears, and weaknesses? What are the brands she is loyal to, and why? If you don’t know the answer to these questions, then you aren’t marketing your brand to its fullest potential. Contrary to popular belief, the worst thing you can do in your business…

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