Video Content: Get More Views With These 5 Best Practices

Now that you know how to use video in your content marketing strategy and you’ve how to create videos people will actually watch, how do you entice viewers to take the plunge and make that all-important click to watch your video? Here are five best practices to help your video masterpieces reach the biggest, targeted…

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How to Create Videos People Will Actually Watch

So, you’ve decided to make a video. Good for you! Now, how do you make a video that people will actually watch? Here are a few things to keep in mind as you create your next video: 1. Know your Purpose. What do you want to accomplish with this video? Are you after name recognition,…

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3 C’s of Content Organization

Woman Working on Laptop

It’s organization season and you’ve probably been seeing ads for cleaning products and storage containers as you scroll on Facebook. While color-coding your bookshelf or organizing your kitchen pantry is certainly a worthy goal, how about sharing some of that organizational love with your digital content? You can start with these three C’s… 1. Calendars…

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Our Favorite Productivity Tools of 2020

Are you ready to wrap up 2020? Us too. With just a couple of weeks left before we begin a new slate of projects, we thought we’d share a round-up of favorite resources that helped us stay on task and support our clients through a sometimes-chaotic year.  1. Headliner: This tool is ideal for active…

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A Beginner’s Guide to Audience Development

You finally did it. You’ve launched your brand or business. Now how do you attract an audience to what you do? The answer? You need to spend time focused on audience development. Read on to find out three important components of audience development, and how to attract your ideal customers to your brand or business.…

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An Intro to Lead Magnets

So you’re doing the things. You’re planning content and getting online every day to post and create value for your business. You’re gaining new followers on social media and seeing an increase in your likes and shares. (Not doing these things yet? Find out how to build a social strategy that works right here.) But…

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How to Curate Your Social Media Calendar

Are you looking to grow your brand on social media, but feeling unsure of where to start? With dozens of social platforms out there, building out a social media strategy can feel overwhelming. But there’s one tool that will make your job a whole lot easier: A social media calendar. When you curate a social media…

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Introducing Instagram Reels

The recent controversy surrounding the app Tik Tok has left many U.S. content creators wondering what’s next for online video. This month, Instagram stepped in with a fresh solution for content creators everywhere – Instagram Reels. Using Reels, Instagram users can make and discover entertaining, short-form videos in a brand new way on the platform…

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How to Not Get Lost In Instagram’s Algorithm

How many times have you opened Instagram today? This week? What kind of content did you see when you logged on? Did you know that Instagram currently has 500 million daily active users, who upload 95 million photos every day? And the network only continues to grow, making it one of the most powerful and…

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