Posts Tagged ‘Content Marketing’
Mid-2024 Social Media Marketing Roundup for Authors: Boost Your Book Launches with the Latest Updates
Summer 2024 has brought significant changes to social media that authors and publishers should take note of, especially when planning book launches. From new tools to emerging trends, these updates can help you better connect with your audience and maximize the impact of your marketing efforts. 1. Instagram Introduces AI-Powered Content Creation Tools Instagram has…
Read MoreThe Big Mistake You’re Making on Social Media
Are you a first-time author, a speaker, podcaster, or long-time business owner? By now, you probably understand the importance of showing up on social media. Social media is one of the best ways to share your message, sell your products, and connect with the audience you want to serve. But as platforms like Instagram, Facebook,…
Read MoreVideo Content: Get More Views With These 5 Best Practices
Now that you know how to use video in your content marketing strategy and you’ve how to create videos people will actually watch, how do you entice viewers to take the plunge and make that all-important click to watch your video? Here are five best practices to help your video masterpieces reach the biggest, targeted…
Read MoreHow to Create Videos People Will Actually Watch
So, you’ve decided to make a video. Good for you! Now, how do you make a video that people will actually watch? Here are a few things to keep in mind as you create your next video: 1. Know your Purpose. What do you want to accomplish with this video? Are you after name recognition,…
Read More3 C’s of Content Organization
It’s organization season and you’ve probably been seeing ads for cleaning products and storage containers as you scroll on Facebook. While color-coding your bookshelf or organizing your kitchen pantry is certainly a worthy goal, how about sharing some of that organizational love with your digital content? You can start with these three C’s… 1. Calendars…
Read MoreOur Favorite Productivity Tools of 2020
Are you ready to wrap up 2020? Us too. With just a couple of weeks left before we begin a new slate of projects, we thought we’d share a round-up of favorite resources that helped us stay on task and support our clients through a sometimes-chaotic year. 1. Headliner: This tool is ideal for active…
Read MoreA Beginner’s Guide to Audience Development
You finally did it. You’ve launched your brand or business. Now how do you attract an audience to what you do? The answer? You need to spend time focused on audience development. Read on to find out three important components of audience development, and how to attract your ideal customers to your brand or business.…
Read MoreAn Intro to Lead Magnets
So you’re doing the things. You’re planning content and getting online every day to post and create value for your business. You’re gaining new followers on social media and seeing an increase in your likes and shares. (Not doing these things yet? Find out how to build a social strategy that works right here.) But…
Read MoreHow to Curate Your Social Media Calendar
Are you looking to grow your brand on social media, but feeling unsure of where to start? With dozens of social platforms out there, building out a social media strategy can feel overwhelming. But there’s one tool that will make your job a whole lot easier: A social media calendar. When you curate a social media…
Read MoreIntroducing Instagram Reels
The recent controversy surrounding the app Tik Tok has left many U.S. content creators wondering what’s next for online video. This month, Instagram stepped in with a fresh solution for content creators everywhere – Instagram Reels. Using Reels, Instagram users can make and discover entertaining, short-form videos in a brand new way on the platform…
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