Social media is a powerful tool for getting the word out about who you are and what you do. Through social you can create brand awareness and begin to find your ideal clients who will champion who you are and what you do.
However social media has it’s limitations. That’s where a great website platform comes in.
The reality is, though there are millions of people using social media everyday, there is no way for you to OWN the audience that you build there. Platforms like Facebook, Twitter and Instagram are controlled by algorithms that determine what your ideal audience will see and when.
So while it’s great if you START your idea on social media, you’ll eventually want to create your own homebase where you have control over every aspect of your business. This is where your website comes in.
On your site you can clearly showcase who you are, what you offer and why your audience should care.
You also have the opportunity to build an email list through your website, which will serve as a built-in way to reach your target audience whenever you have something to say.
If you don’t have a website yet for your brand or business, NOW is the perfect time.
If you’re looking for a great website platform to build your home online, consider these 3 great options.
While WordPress definitely comes with a learning curve, there’s a reason it’s consistently ranked the #1 website platform. Some of the most popular companies in the world have built their brands on WordPress, yet the pricing is accessible for everyday people too. Much more than just a blogging platform, WordPress allows you to build out your online store, membership sites, communities and more with thousands of plugins accessible at the click of a button. You’ll also need website hosting as place for your WordPress site to live. Bluehost is one of the best options with reasonable pricing.
If you’re interested in going with WordPress for your website, here’s a great video to get you started.
If WordPress feels like too much of a learning curve or you’ve never worked on a website before, Wix can be a great platform to get you started. Everything in Wix is WYSIWYG (What You See Is What You Get). That means you can easily drag and drop aspects of every part of your website. There are also hundreds of free themes and templates that you can use to quickly build a site that looks professional and is easy to navigate. Depending on your needs, there are varying levels of pricing for your Wix site depending on your needs, and the website domain and hosting are all in one place which makes for a streamlined process.
One negative of Wix? It’s not as powerful of a tool as WordPress when it comes to SEO (search engine optimization). So it may be harder to get your Wix website to move up the ranks in Google search. To check out the Wix website builder, watch the video below!
Last but not least, let’s talk about Showit. Showit is a website platform that’s a little newer on the scene, but it’s already well loved by some of your favorite authors, artists and businesses. Showit is a great option for those who have very visual brands. The templates are modern and clean, and the tools inside are relatively easy to use. Showit allows you to control literally every visual aspect of your brand, so if this important to you and you have a very specific design direction, THIS is your platform.
While Showit is growing in popularity, there can be a real learning curve unless you’re already familiar with popular design programs like Photoshop and InDesign. This platform was created by creatives for creatives, so it may feel foreign to you if you don’t land in that category.
Interested in finding out more about Showit to see if it’s for you? Check out this helpful video.
If you already have a website, which platform are YOU currently using?
New to the website space? Which of these options are you most interested in? We’d love to hear your thoughts in the comments!