How to Use LinkedIn to Grow Your Brand

Do you have an upcoming book release?

Are you launching a new product or service and need to build awareness?

We all know social media can be an incredible tool for finding an audience and getting the word out about what you do.

But the most popular social platforms are highly saturated, and for most people, it can take a while to really see growth.

Meanwhile, there’s one social media platform that almost always gets overlooked and does this very well. We’re talking about LinkedIn.

LinkedIn is not just a boring website where you post your resume.

In fact, LinkedIn users are 20x more likely to re-share a video post. And at the end of 2020, the reach of their ads had grown by 25 million people. That means this is a platform that continues to grow.

The bottom line? LinkedIn may be an excellent choice if you’re looking to establish yourself as an author, online business owner, or expert thought leader. 

Regardless of your current audience size, you have an excellent opportunity to reach new eyes with your content and offers if you get in now.

Here are a few key content strategies that will help YOU experience growth on LinkedIn

1. Provide insights on your industry.

Share relevant news and events from your industry – but don’t stop there. Give your own personal insights along with any article or video you share. Then, ask your audience for their thoughts! Finally, be sure to actually RESPOND to your replies. This is how you build engagement and create relationships with potential future customers.

2. Use “We” as often as possible.

LinkedIn has a unique, community-led aspect that you’ll want to take advantage of. Don’t just talk about what you’re doing. Think of yourself as a co-worker or colleague of the people in your audience. What information can you share that they all need? Talk about common experiences and how they relate to your industry or audience as a whole. This is a great way to get additional buy-in and build trust.

3. Share behind the scenes and personal insights.

Just because you’re on a professional platform doesn’t mean your content has to be stuffy. Give a personal look at your experiences and what you’re working on. Talk about your process and what you’re learning through your work.

4. Keep it real. 

People want to connect, learn from and buy from other REAL people. Don’t take on an artificial professional tone. You can lead, teach and inform and still be relatable. The best way to see growth is to be fully YOU.

5. Don’t forget a call to action.

Don’t end a post without letting your followers know what they should do next! Invite people to follow you, answer a question, find out more, read more of your content or even purchase your book.

It IS possible to see exponential growth of your platform through LinkedIn. It’s all about establishing a sense of community with others on the platform, showing your personality, interacting with your audience, and sharing your personality.

Are you currently using LinkedIn for your business or personal brand? Why or why not? What questions do you have about the platform?

We’d love to hear from you in the comments!