Once again, Google is changing the game for marketers.
At Red Bird Social, we’ve had great success running targeted Gmail Ad Campaigns for our clients.
(New to Google Ads? — we’ve covered the basics here.)
Recently, our Gmail Ads, in combination with Custom Audiences, have seen unprecedented interaction rates compared to many other Google Ads campaign types.
So we have some good and bad news…
We’ll start with the bad news.
Google has said we’ll be losing the ability to create Gmail-only Ads after June of 2021. They’re seemingly ending this option in order to level the playing field with other ad types.
The good news is, we can help you take advantage of Gmail ad opportunities now through June (schedule a FREE consultation with us!).
There’s one more bit of good news—with Custom Audiences, in combination with Google’s new “Discovery Campaigns,” we’ll be able to continue to achieve higher than average success rates. The Discovery Campaigns include visual representation across all platforms and websites that utilize Google Feeds—including Gmail.
If there are campaigns you plan to run prior to June 30, 2021, we’re here to help! Sign up for a FREE consultation to learn more about how we can support your next ad campaign.