We’ve spent a lot of time lately talking with our clients about marketing strategies for Tik Tok, Instagram, and email. But there’s one social platform we haven’t discussed lately that deserves a second look.
That’s right. Today we’re circling back to talk about Twitter.
Twitter initially launched in 2006 as a social platform where users could share bite-sized 140-character messages. Over the years, many users moved on to more visual platforms to grow their following. But Twitter still holds a lot of promise for those who are looking to become thought leaders in their space or industry. This is especially true with the introduction of Twitter Spaces.
What is Twitter Spaces?
Spaces is an audio-only feature introduced last year inside the Twitter app. Think of it as a combination between a podcast and Clubhouse, which became big during the pandemic in 2020.
Inside Twitter Spaces, users can live stream discussions with up to 10 speakers. Anyone can join in and listen, but the hosts decide who is able to engage and when. One benefit of Spaces is that there’s no time limit for usage, unlike Zoom and other platforms that have become popular over the last few years.
If you want to start conversations with your audience that invites engagement without restrictions and you don’t need to rely on visuals, Twitter Spaces might be the perfect fit for you.
Let’s discuss the features…
As we briefly mentioned, Twitter Space is currently only available through the Twitter mobile app.
If you already have a Twitter account, you can simply click the blue plus sign where you would typically write a tweet. Then, instead of adding a message, click the ‘Spaces’ option instead.
Every Twitter Space you begin will need a name and a topic. Topics can include everything from entertainment to business, technology, news, and more. With the use of topics and hashtags, you can boost the discoverability of your Space for other Twitter users. You can also schedule a Twitter Space for a future time and share the invitation through email and your social platforms.
When scheduling or launching your Space, you can add co-hosts, and determine how many other speakers can take part in the conversation. Hoping to repurpose content from your Twitter Space in the future? Twitter also allows you to save clips from past conversations to share.
Twitter is currently working to roll out a ticketed Spaces option, where you can monetize your Space and only open them to audiences who have purchased a ticket. You can find out more about this new feature right here.
Is Twitter Spaces right for you?
Twitter Spaces is still relatively new. But as the platform continues to grow and new features are added, this could be a great way to grow a platform and attract new eyes to who you are and what you do.
Here are a few questions to ask to know if Twitter Spaces is right for you.
1. Do you already use Twitter?
If you don’t have an account on Twitter yet, it’s definitely not too late. But you’ll want to make sure Twitter is a platform that you actually want to invest in before you commit to Spaces as part of your marketing strategy. If you have a lot of short, shareable, quotable content, or if you love to engage and start conversations with like-minded people, Twitter might be a great place for you to grow your platform. If you prefer audio and video, this won’t be the best option for you.
2. Would your platform or brand benefit from group conversation?
Are you an up-and-coming author focused on writing for a specific demographic? Are you a non-profit that wants to start conversations on social issues? Are you an artist or musician looking to connect with like-minded creatives? Then Twitter Spaces might be a great place for you! The goal of this tool is to invite engagement and conversation in a new way. But you have to be comfortable with starting and leading regular conversations.
3. Will you stay consistent with your Spaces strategy?
Like all things in marketing, you won’t see results unless you stick with your plan. If your first Spaces conversation only has one listener, don’t give up! You’ll want to keep hosting, invite cohosts, and experiment with different topics and hashtags as you go. The more you lead conversations and the more active you are on the platform, the more results you’ll eventually see. If you decide to try it out, commit to hosting more than one Space to decide if this would be a good path to growth for your brand.
We’ll be watching closely to see how this new offering from Twitter continues to grow over the next few months. While it’s still relatively small, there are a lot of possibilities for panel discussions, ways to share insights with your audience, Q&A sessions, and more!
Are you currently a Twitter user? Why or why not? What questions do you have about trying out Twitter Spaces? Let us know in the comments or on Instagram at @redbirdsocialco!