Social Media Marketing Archives

2020 was the year of the pivot. Travel plans were canceled, event spaces closed, and many of our work, community, and leisure activities had to be shifted and reimagined for an online space. Consequently, we’ve seen an increase in screen time, online shopping, and additional time at home which has changed the way we do…

Are you trying to grow your brand on Instagram, but feel like you’re coming up short? Maybe your likes have grown stale, engagement has dropped, or you’re having trouble gaining new followers. You’re not alone! And when it comes to the Instagram algorithm, saves might be the new likes when it comes to measuring your…

By this point, it’s a given that if you’re building a brand or business, you need to be on social media. With over 3.8 billion social media users as of January 2020, platforms like Instagram, Facebook, and Twitter are some of your best resources for establishing credibility and gaining loyal customers. By creating a great…

Are you looking to grow your brand on social media, but feeling unsure of where to start? With dozens of social platforms out there, building out a social media strategy can feel overwhelming. But there’s one tool that will make your job a whole lot easier: A social media calendar. When you curate a social media…

What does your social media presence say about your brand? If you haven’t that question lately, then it’s definitely time. In today’s digital world, your social presence will say more to your potential clients than your website, email list, and advertising efforts combined. Social media is often the first touchpoint for your potential clients and…

Every day millions of posts go up all over the Internet, from humorous videos to political posts and content from the world’s largest brands. But in a sea of endless content, how do you make your posts stand out? If you’re launching or growing your brand or business, getting your posts noticed is no easy…

In the world of online marketing, there is always a new trend or up and coming platform that can be used to market your brand or business. But there is one marketing platform that has proven to be effective and consistent over the course of time – email marketing. Email is one of the only…

The recent controversy surrounding the app Tik Tok has left many U.S. content creators wondering what’s next for online video. This month, Instagram stepped in with a fresh solution for content creators everywhere – Instagram Reels. Using Reels, Instagram users can make and discover entertaining, short-form videos in a brand new way on the platform…

Does your brand have a story? There are few things better than a great movie or a captivating book. But one thing all the best entertainment has in common is a very simple storyline. And this just happens to be one of the most important secrets to seeing growth in your business! In today’s world…

If someone were to ask your followers what your brand is all about, what would they say? Unfortunately, for most businesses, the answer would be something along the lines of, “I’m not sure.” It can be all too easy to focus your time and resources solely on selling your product or service. But regardless of…

The 11 Social Media Myths & The Truths You Need to Grow Your Brand