How to Use LinkedIn to Grow Your Brand

Do you have an upcoming book release? Are you launching a new product or service and need to build awareness? We all know social media can be an incredible tool for finding an audience and getting the word out about what you do. But the most popular social platforms are highly saturated, and for most…

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Big Changes On the Way for Instagram Stories …

There are some big changes happening on Instagram and if you’re growing, running, or even own an account you’ll want to know about them! Both updates revolve around the Instagram Stories feature which allows users to post short videos to their profiles that are available for 24 hours. The big changes focus around Story scheduling…

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3 Tools We Love to Create Great Visuals for Your Business

The saying goes that beauty is in the eye of the beholder. But when it comes to professional branding and visuals for your business, what your brand looks like DOES matter if you want to see success. The great news? Even if you don’t have the budget for a full-time designer, you can still develop…

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The Big Mistake You’re Making on Social Media

Are you a first-time author, a speaker, podcaster, or long-time business owner? By now, you probably understand the importance of showing up on social media. Social media is one of the best ways to share your message, sell your products, and connect with the audience you want to serve. But as platforms like Instagram, Facebook,…

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What We Can Learn From the TikTok Craze

Whether you’re a first-time author, a non-profit, or a growing service-based business, the reality is that some of your audience is most likely on TikTok. Many brands have migrated to the platform because it’s not limited to the same algorithms and pay-for-play style of discovery found on Facebook and Instagram. That means if you can find a creative way to spread your message, mission, or name, it’s a great place for your people to find you

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3 Social Media Trends That Are Here To Stay in 2021

2020 was the year of the pivot. Travel plans were canceled, event spaces closed, and many of our work, community, and leisure activities had to be shifted and reimagined for an online space. Consequently, we’ve seen an increase in screen time, online shopping, and additional time at home which has changed the way we do…

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How to Create Save-Able Instagram Posts

Are you trying to grow your brand on Instagram, but feel like you’re coming up short? Maybe your likes have grown stale, engagement has dropped, or you’re having trouble gaining new followers. You’re not alone! And when it comes to the Instagram algorithm, saves might be the new likes when it comes to measuring your…

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7 Tips For Social Media CTAs That Convert

By this point, it’s a given that if you’re building a brand or business, you need to be on social media. With over 3.8 billion social media users as of January 2020, platforms like Instagram, Facebook, and Twitter are some of your best resources for establishing credibility and gaining loyal customers. By creating a great…

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How to Curate Your Social Media Calendar

Are you looking to grow your brand on social media, but feeling unsure of where to start? With dozens of social platforms out there, building out a social media strategy can feel overwhelming. But there’s one tool that will make your job a whole lot easier: A social media calendar. When you curate a social media…

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