Digital Marketing
Is Instagram Moving Away From Video in 2023?
Over the last few years, it’s become very clear that video is king when it comes to online content. What began as only a focus for Youtube expanded to Instagram Reels, Facebook Reels, TikTok, LinkedIn videos, and more. Over the last year, engagement and views have skyrocketed on video content more than anything else on…
Read MoreAre Facebook ads right for you? Here are 3 ways to know for sure.
Facebook and Instagram ads can be a great way to reach your customers and grow your business. But if you’re not careful, they can also waste a lot of money. In this post, we’ll help you decide whether or not you’re ready to run ads for your brand or platform. You’ll also be able to…
Read MoreHere’s Why You Should Use AI Marketing Tools in 2023
There are a handful of new tools popping up on the marketing landscape that you’re going to want to know about in 2023 – and they’re all utilizing AI. AI (artificial intelligence) may remind you of futuristic robots and science fiction movies. However artificial intelligence is actually being used by businesses large and small, creatives…
Read MoreAre you making these 4 common branding mistakes?
Whether you’re a small business owner or a brand new author, the brand that you build is essential to your success. A strong brand can help you stand out from the competition, build trust with your customers, and attract more people to buy your products or services. But there are some common branding mistakes that…
Read MoreHow to manage your social media each month in 5 easy steps
Social media is a crucial aspect of marketing for authors and small businesses. It’s one of the best ways for you to interact directly with your readers and build an audience. But managing social media can be a daunting task – especially when you’re just getting started. Fortunately, there are some simple steps you can…
Read More5 Marketing Updates to Make in 2023
Are you ready to take your marketing game up a notch for 2023? With the holiday season and a new year on the way, this is the perfect time to start strategizing the moves you’ll take to establish, build or grow your platform in the new year. If you’re not sure where to start, don’t…
Read MoreYouTube Isn’t Dead. Here are 5 reasons why.
With so many video platforms launching and expanding all over the web there have been whispers about the grandfather of online video content: YouTube. Is YouTube phasing out? Isn’t it becoming irrelevant? Is it still worth it to create content for YouTube or make it a part of your marketing strategy? While some would claim…
Read MoreHow to Grow Your Business with TikTok: Tips and Strategies
Month after month, TikTok continues to grow and become one of the biggest social media platforms for individuals and businesses alike to grow their platforms. One big reason? The reach of posts on TikTok continues to significantly outpace other social media platforms. More than 650,000 new people are joining TikTok every DAY. That likely means…
Read MoreGet To Know Twitter Spaces
We’ve spent a lot of time lately talking with our clients about marketing strategies for Tik Tok, Instagram, and email. But there’s one social platform we haven’t discussed lately that deserves a second look. That’s right. Today we’re circling back to talk about Twitter. Twitter initially launched in 2006 as a social platform where users…
Read MoreWant to start a great podcast? Read this!
Did you know there are currently well over 2 million podcasts worldwide? Once a niche platform for specific communities, over the last decade the popularity of podcasts has grown tremendously. In 2022, more than 1/3 of Americans (104 million people) listen to podcasts every month. Today, you can find a podcast about absolutely anything, from…
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