8 Best Instagram Accounts for Marketing Tips & Ideas

As an author, marketer, or business owner, you probably wear a lot of different hats as you grow your brand. You don’t have a lot of time, so you want to make sure you’re headed in the right direction with your marketing. Thankfully, Instagram is full of helpful accounts that can help you stay on…

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3 Tips for Great SEO On Your Website

How is your website’s SEO? Is your website actually helping you add new leads, customers, and readers to your audience? Today we’re diving deep into SEO – what it is, and how to use it to boost your online presence and bring the right people to what you do. Whether you’re an author, musician, or…

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5 Signs That It’s Time to Hire Marketing Help

As you launch your business or grow your platform, you’re likely to wear a lot of hats and have many responsibilities. One of the biggest responsibilities is marketing your product or service to potential customers. But, there may come a time when you realize that you need help with your marketing. Whether you don’t have…

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Are Blogs Still Relevant? The Top 5 Reasons to Keep Yours Going

Blogging has been around for more than two decades. But as social media continues to grow and video outpaces all other content types, you may be wondering if blogging is still a viable option in the digital age. With so many other ways to reach a wider audience online, do blogs still serve the same…

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Is Instagram Moving Away From Video in 2023?

Over the last few years, it’s become very clear that video is king when it comes to online content. What began as only a focus for Youtube expanded to Instagram Reels, Facebook Reels, TikTok, LinkedIn videos, and more. Over the last year, engagement and views have skyrocketed on video content more than anything else on…

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Here’s Why You Should Use AI Marketing Tools in 2023

There are a handful of new tools popping up on the marketing landscape that you’re going to want to know about in 2023 – and they’re all utilizing AI. AI (artificial intelligence) may remind you of futuristic robots and science fiction movies. However artificial intelligence is actually being used by businesses large and small, creatives…

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Are you making these 4 common branding mistakes?

Whether you’re a small business owner or a brand new author, the brand that you build is essential to your success. A strong brand can help you stand out from the competition, build trust with your customers, and attract more people to buy your products or services. But there are some common branding mistakes that…

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How to manage your social media each month in 5 easy steps

Social media is a crucial aspect of marketing for authors and small businesses. It’s one of the best ways for you to interact directly with your readers and build an audience. But managing social media can be a daunting task – especially when you’re just getting started. Fortunately, there are some simple steps you can…

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5 Marketing Updates to Make in 2023

Are you ready to take your marketing game up a notch for 2023? With the holiday season and a new year on the way, this is the perfect time to start strategizing the moves you’ll take to establish, build or grow your platform in the new year. If you’re not sure where to start, don’t…

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