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Once again, Google is changing the game for marketers. At Red Bird Social, we’ve had great success running targeted Gmail Ad Campaigns for our clients.  (New to Google Ads? — we’ve covered the basics here.) Recently, our Gmail Ads, in combination with Custom Audiences, have seen unprecedented interaction rates compared to many other Google Ads…

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Are you ready to wrap up 2020? Us too. With just a couple of weeks left before we begin a new slate of projects, we thought we’d share a round-up of favorite resources that helped us stay on task and support our clients through a sometimes-chaotic year.  1. Headliner: This tool is ideal for active…

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It’s the week of Thanksgiving, a time where we reflect on all that we’re grateful for. You also may be thinking about sending out emails and social posts to thank your audience and prime them for your Black Friday deals. But if Thanksgiving is the only time you express gratitude to your audience, you’re missing…

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Every year, a few new social media platforms vie for the attention of the general public. Some of these, like Snapchat and Tik Tok, actually become competition for the social media giants like Facebook and Instagram. And while new social networks pop up often, few have been as politically charged as Parler and MeWe. Today…

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Who is your ideal customer? What are her goals, dreams, fears, and weaknesses? What are the brands she is loyal to, and why? If you don’t know the answer to these questions, then you aren’t marketing your brand to its fullest potential. Contrary to popular belief, the worst thing you can do in your business…

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