Unleashing the Power of Video: Elevating Your Organic Instagram Reach

In the ever-evolving realm of social media marketing, Instagram stands out as a powerhouse platform for engagement and brand visibility. With over a billion active users, mastering Instagram’s algorithms is crucial for maximizing organic reach. Amidst the myriad of content formats, video has emerged as a game-changer, offering unparalleled opportunities to captivate audiences and boost…

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5 Reasons why Video Content is So Powerful for Authors

In the ever-evolving realm of social media, finding innovative ways to connect with your audience is key. But with so much noise out there, it can be hard to keep up! While traditional methods like sharing quote graphics still hold value, there’s another dynamic tool that’s waiting to take your online presence to new heights…

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4 Great Marketing Ideas to Try for 2024

It’s safe to say at this point that change is the only consistent thing in the ever-changing digital landscape. Because of this, staying ahead of the curve in your marketing strategies is vital, whether you’re a first-time author or a small business. Right now, innovation and creativity are the keys to capturing your audience’s attention…

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How to Create Quality Content That Boosts Your Business

Are you struggling to create content that actually helps you to grow your business? As the Internet becomes a more and more competitive place, you should know that you’re not alone. With new platforms, algorithms and trends popping up all the time, plenty of brands, businesses and authors just like you are struggling to figure…

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What Not to Do on Social Media in 2024

Are you looking to grow your brand or small business using social media in the upcoming year? While the potential is limitless, the rules of social media are constantly evolving. This means there are certain dos and don’ts that you should follow to ensure your efforts are worthwhile. As we prepare for the new year,…

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7 Best Online Courses to Boost Your Marketing Skills

Whether you’re launching a business or promoting your next book, you won’t want to skip out on marketing and promoting your work! Here are 7 of the best online courses to boost your marketing skills.  In today’s digital age there are so many things that go into promoting and selling our work besides the creation.…

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3 Time-Saving Canva Features You Didn’t Know You Needed

These days, there is one free tool online that most businesses and creatives could no longer go without (including our Red Bird Social team). That tool – is Canva. Today, we want to share some newer time-saving Canva features you may not be using yet! Using Canva for Business Over the last few years, Canva…

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What is Threads? What You Need To Know About the New Social Media Craze

Just when we thought we’d seen everything on the social media landscape, here comes another new social platform created by Meta. Introducing Threads! Threads debuted seemingly randomly on Wednesday, July 5th with its earliest adopters asking, “What exactly is this?” As the day went on, you may have seen Instagram friends begin posting their Threads…

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Your 8-Step Marketing Checklist for Your Next Launch

Are you getting ready to launch a new product, service, or book into the world? There’s no doubt that making your masterpiece public can be an exciting endeavor. But if you don’t have a well-planned marketing strategy, all your hard work may fall short! Whether you’re a first-time author or starting a second business, we…

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4 Unique Ways to Use Tik Tok As An Author

Over the last few years, TikTok has taken the social media world by storm, offering a creative platform for sharing short videos. The platform has officially become a staple for most social media users.  But while it’s often associated with entertainment, TikTok can also be a powerful tool for authors to connect with potential readers…

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