Is Instagram Moving Away From Video in 2023?

Over the last few years, it’s become very clear that video is king when it comes to online content. What began as only a focus for Youtube expanded to Instagram Reels, Facebook Reels, TikTok, LinkedIn videos, and more. Over the last year, engagement and views have skyrocketed on video content more than anything else on…

Read More

Here’s Why You Should Use AI Marketing Tools in 2023

There are a handful of new tools popping up on the marketing landscape that you’re going to want to know about in 2023 – and they’re all utilizing AI. AI (artificial intelligence) may remind you of futuristic robots and science fiction movies. However artificial intelligence is actually being used by businesses large and small, creatives…

Read More

Are you making these 4 common branding mistakes?

Whether you’re a small business owner or a brand new author, the brand that you build is essential to your success. A strong brand can help you stand out from the competition, build trust with your customers, and attract more people to buy your products or services. But there are some common branding mistakes that…

Read More

How to manage your social media each month in 5 easy steps

Social media is a crucial aspect of marketing for authors and small businesses. It’s one of the best ways for you to interact directly with your readers and build an audience. But managing social media can be a daunting task – especially when you’re just getting started. Fortunately, there are some simple steps you can…

Read More

5 Marketing Updates to Make in 2023

Are you ready to take your marketing game up a notch for 2023? With the holiday season and a new year on the way, this is the perfect time to start strategizing the moves you’ll take to establish, build or grow your platform in the new year. If you’re not sure where to start, don’t…

Read More

YouTube Isn’t Dead. Here are 5 reasons why.

With so many video platforms launching and expanding all over the web there have been whispers about the grandfather of online video content: YouTube. Is YouTube phasing out? Isn’t it becoming irrelevant? Is it still worth it to create content for YouTube or make it a part of your marketing strategy? While some would claim…

Read More

The Very Beginner’s Guide to Making an Instagram Reel

By now you probably know about or have seen countless Instagram Reels popping up on your social feed online. Reels seem to be everywhere at the moment – and for good reason.  These short, entertaining videos often feature trending audio and music that is helping content creators and brands get found by thousands of new…

Read More

2 More Major Instagram Updates You Should Know About

Lately, it seems that Instagram has been rolling out a non-stop series of updates and changes that affect all users. Many of these are features the general public has been asking about for quite some time.  Well, in the last few weeks, Instagram has introduced TWO major updates that will make ALL user experiences better.…

Read More

3 Tools We Love to Create Great Visuals for Your Business

The saying goes that beauty is in the eye of the beholder. But when it comes to professional branding and visuals for your business, what your brand looks like DOES matter if you want to see success. The great news? Even if you don’t have the budget for a full-time designer, you can still develop…

Read More

Video Content: Get More Views With These 5 Best Practices

Now that you know how to use video in your content marketing strategy and you’ve how to create videos people will actually watch, how do you entice viewers to take the plunge and make that all-important click to watch your video? Here are five best practices to help your video masterpieces reach the biggest, targeted…

Read More