Content Marketing
Are you making these 4 common branding mistakes?
Whether you’re a small business owner or a brand new author, the brand that you build is essential to your success. A strong brand can help you stand out from the competition, build trust with your customers, and attract more people to buy your products or services. But there are some common branding mistakes that…
Read MoreHow to manage your social media each month in 5 easy steps
Social media is a crucial aspect of marketing for authors and small businesses. It’s one of the best ways for you to interact directly with your readers and build an audience. But managing social media can be a daunting task – especially when you’re just getting started. Fortunately, there are some simple steps you can…
Read More5 Marketing Updates to Make in 2023
Are you ready to take your marketing game up a notch for 2023? With the holiday season and a new year on the way, this is the perfect time to start strategizing the moves you’ll take to establish, build or grow your platform in the new year. If you’re not sure where to start, don’t…
Read MoreYouTube Isn’t Dead. Here are 5 reasons why.
With so many video platforms launching and expanding all over the web there have been whispers about the grandfather of online video content: YouTube. Is YouTube phasing out? Isn’t it becoming irrelevant? Is it still worth it to create content for YouTube or make it a part of your marketing strategy? While some would claim…
Read MoreThe Very Beginner’s Guide to Making an Instagram Reel
By now you probably know about or have seen countless Instagram Reels popping up on your social feed online. Reels seem to be everywhere at the moment – and for good reason. These short, entertaining videos often feature trending audio and music that is helping content creators and brands get found by thousands of new…
Read More2 More Major Instagram Updates You Should Know About
Lately, it seems that Instagram has been rolling out a non-stop series of updates and changes that affect all users. Many of these are features the general public has been asking about for quite some time. Well, in the last few weeks, Instagram has introduced TWO major updates that will make ALL user experiences better.…
Read More3 Tools We Love to Create Great Visuals for Your Business
The saying goes that beauty is in the eye of the beholder. But when it comes to professional branding and visuals for your business, what your brand looks like DOES matter if you want to see success. The great news? Even if you don’t have the budget for a full-time designer, you can still develop…
Read MoreVideo Content: Get More Views With These 5 Best Practices
Now that you know how to use video in your content marketing strategy and you’ve how to create videos people will actually watch, how do you entice viewers to take the plunge and make that all-important click to watch your video? Here are five best practices to help your video masterpieces reach the biggest, targeted…
Read MoreHow to Create Videos People Will Actually Watch
So, you’ve decided to make a video. Good for you! Now, how do you make a video that people will actually watch? Here are a few things to keep in mind as you create your next video: 1. Know your Purpose. What do you want to accomplish with this video? Are you after name recognition,…
Read More9 Ways to Use Video in Your Content Marketing Strategy
We are a video-obsessed culture. The meteoric rise of TikTok alone attests to that, not to mention the continued popularity of Instagram stories, YouTube, and other video-sharing sites. If you’re not using video in your content marketing, you should be. If you are, keep reading: you may find even more ways to engage customers through…
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