Now that you know how to use video in your content marketing strategy and you’ve how to create videos people will actually watch, how do you entice viewers to take the plunge and make that all-important click to watch your video? Here are five best practices to help your video masterpieces reach the biggest, targeted…

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So, you’ve decided to make a video. Good for you! Now, how do you make a video that people will actually watch? Here are a few things to keep in mind as you create your next video: 1. Know your Purpose. What do you want to accomplish with this video? Are you after name recognition,…

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We are a video-obsessed culture. The meteoric rise of TikTok alone attests to that, not to mention the continued popularity of Instagram stories, YouTube, and other video-sharing sites. If you’re not using video in your content marketing, you should be. If you are, keep reading: you may find even more ways to engage customers through…

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