Unleashing the Power of Video: Elevating Your Organic Instagram Reach

In the ever-evolving realm of social media marketing, Instagram stands out as a powerhouse platform for engagement and brand visibility. With over a billion active users, mastering Instagram’s algorithms is crucial for maximizing organic reach. Amidst the myriad of content formats, video has emerged as a game-changer, offering unparalleled opportunities to captivate audiences and boost…

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4 Great Marketing Ideas to Try for 2024

It’s safe to say at this point that change is the only consistent thing in the ever-changing digital landscape. Because of this, staying ahead of the curve in your marketing strategies is vital, whether you’re a first-time author or a small business. Right now, innovation and creativity are the keys to capturing your audience’s attention…

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How to Create Quality Content That Boosts Your Business

Are you struggling to create content that actually helps you to grow your business? As the Internet becomes a more and more competitive place, you should know that you’re not alone. With new platforms, algorithms and trends popping up all the time, plenty of brands, businesses and authors just like you are struggling to figure…

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The Ultimate Guide to Author Websites: A Step-by-Step Tutorial

Over the last few decades, the way that authors promote their work has changed tremendously. Long gone are the days of just hoping to sell your books in a local book store and watching the sales roll in. Now more than ever, the Internet is a must-have for your marketing strategy.  Having a strong online…

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7 Best Online Courses to Boost Your Marketing Skills

Whether you’re launching a business or promoting your next book, you won’t want to skip out on marketing and promoting your work! Here are 7 of the best online courses to boost your marketing skills.  In today’s digital age there are so many things that go into promoting and selling our work besides the creation.…

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3 Time-Saving Canva Features You Didn’t Know You Needed

These days, there is one free tool online that most businesses and creatives could no longer go without (including our Red Bird Social team). That tool – is Canva. Today, we want to share some newer time-saving Canva features you may not be using yet! Using Canva for Business Over the last few years, Canva…

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What is Threads? What You Need To Know About the New Social Media Craze

Just when we thought we’d seen everything on the social media landscape, here comes another new social platform created by Meta. Introducing Threads! Threads debuted seemingly randomly on Wednesday, July 5th with its earliest adopters asking, “What exactly is this?” As the day went on, you may have seen Instagram friends begin posting their Threads…

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Your 8-Step Marketing Checklist for Your Next Launch

Are you getting ready to launch a new product, service, or book into the world? There’s no doubt that making your masterpiece public can be an exciting endeavor. But if you don’t have a well-planned marketing strategy, all your hard work may fall short! Whether you’re a first-time author or starting a second business, we…

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4 Unique Ways to Use Tik Tok As An Author

Over the last few years, TikTok has taken the social media world by storm, offering a creative platform for sharing short videos. The platform has officially become a staple for most social media users.  But while it’s often associated with entertainment, TikTok can also be a powerful tool for authors to connect with potential readers…

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These Are the Marketing Emails You Need for Your Next Book Launch

When it comes to launching your new book, you already know that marketing plays a crucial role in spreading the word and generating buzz. And one of the most effective marketing strategies? Email marketing, of course!  Here at Red Bird Social, we regularly work with both new and seasoned authors on the launch of their…

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