Content Marketing
3 Time-Saving Canva Features You Didn’t Know You Needed
These days, there is one free tool online that most businesses and creatives could no longer go without (including our Red Bird Social team). That tool – is Canva. Today, we want to share some newer time-saving Canva features you may not be using yet! Using Canva for Business Over the last few years, Canva…
Read MoreWhat is Threads? What You Need To Know About the New Social Media Craze
Just when we thought we’d seen everything on the social media landscape, here comes another new social platform created by Meta. Introducing Threads! Threads debuted seemingly randomly on Wednesday, July 5th with its earliest adopters asking, “What exactly is this?” As the day went on, you may have seen Instagram friends begin posting their Threads…
Read MoreYour 8-Step Marketing Checklist for Your Next Launch
Are you getting ready to launch a new product, service, or book into the world? There’s no doubt that making your masterpiece public can be an exciting endeavor. But if you don’t have a well-planned marketing strategy, all your hard work may fall short! Whether you’re a first-time author or starting a second business, we…
Read More4 Unique Ways to Use Tik Tok As An Author
Over the last few years, TikTok has taken the social media world by storm, offering a creative platform for sharing short videos. The platform has officially become a staple for most social media users. But while it’s often associated with entertainment, TikTok can also be a powerful tool for authors to connect with potential readers…
Read MoreThese Are the Marketing Emails You Need for Your Next Book Launch
When it comes to launching your new book, you already know that marketing plays a crucial role in spreading the word and generating buzz. And one of the most effective marketing strategies? Email marketing, of course! Here at Red Bird Social, we regularly work with both new and seasoned authors on the launch of their…
Read More5 Signs That It’s Time to Hire Marketing Help
As you launch your business or grow your platform, you’re likely to wear a lot of hats and have many responsibilities. One of the biggest responsibilities is marketing your product or service to potential customers. But, there may come a time when you realize that you need help with your marketing. Whether you don’t have…
Read MoreIs Instagram Moving Away From Video in 2023?
Over the last few years, it’s become very clear that video is king when it comes to online content. What began as only a focus for Youtube expanded to Instagram Reels, Facebook Reels, TikTok, LinkedIn videos, and more. Over the last year, engagement and views have skyrocketed on video content more than anything else on…
Read MoreHere’s Why You Should Use AI Marketing Tools in 2023
There are a handful of new tools popping up on the marketing landscape that you’re going to want to know about in 2023 – and they’re all utilizing AI. AI (artificial intelligence) may remind you of futuristic robots and science fiction movies. However artificial intelligence is actually being used by businesses large and small, creatives…
Read MoreAre you making these 4 common branding mistakes?
Whether you’re a small business owner or a brand new author, the brand that you build is essential to your success. A strong brand can help you stand out from the competition, build trust with your customers, and attract more people to buy your products or services. But there are some common branding mistakes that…
Read MoreHow to manage your social media each month in 5 easy steps
Social media is a crucial aspect of marketing for authors and small businesses. It’s one of the best ways for you to interact directly with your readers and build an audience. But managing social media can be a daunting task – especially when you’re just getting started. Fortunately, there are some simple steps you can…
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