Audience Development
Want to get verified? Good news may be on the way.
If you’ve ever tried to get verified on Instagram or Facebook, you know how difficult and time-consuming the process can be. In the past, the only way to get verified has been to meet a set of strict requirements, including having a large following and having a number of press features. But all that is…
Read MoreAre you making these 4 common branding mistakes?
Whether you’re a small business owner or a brand new author, the brand that you build is essential to your success. A strong brand can help you stand out from the competition, build trust with your customers, and attract more people to buy your products or services. But there are some common branding mistakes that…
Read More5 Marketing Updates to Make in 2023
Are you ready to take your marketing game up a notch for 2023? With the holiday season and a new year on the way, this is the perfect time to start strategizing the moves you’ll take to establish, build or grow your platform in the new year. If you’re not sure where to start, don’t…
Read MoreWhat You Need to Know About UGC and How It Can Help Your Business
One buzzword that you may be hearing a lot about right now in the online space is UGC. But what exactly is it? And is UGC something that you should consider using to promote your business and brand? Whether you own a small business, or you’re a first-time author, there are definitely ways that you…
Read MoreHow to Grow Your Business with TikTok: Tips and Strategies
Month after month, TikTok continues to grow and become one of the biggest social media platforms for individuals and businesses alike to grow their platforms. One big reason? The reach of posts on TikTok continues to significantly outpace other social media platforms. More than 650,000 new people are joining TikTok every DAY. That likely means…
Read More5 Authors Using Social Media in Inspiring Ways
By now you probably know that social media is a GREAT place to build your following as a writer. But it can be an overwhelming landscape, too. So today we’re setting out to help YOU get inspired for your own social media journey. Today we’re showcasing a list of 5 authors who have expanded their…
Read MoreA Guide on How to Use the New Instagram “Collab” Feature
With Instagram regularly coming out with new updates, it can be hard to keep up with it all. But their new “Collab” feature is one that brands, influencers and product-based business will definitely want to look into.
Read MoreA Beginner’s Guide to Audience Development
You finally did it. You’ve launched your brand or business. Now how do you attract an audience to what you do? The answer? You need to spend time focused on audience development. Read on to find out three important components of audience development, and how to attract your ideal customers to your brand or business.…
Read MoreA Beginner’s Guide to Lead Generation
You may have launched a new brand or business. But you won’t actually have a business until you make a sale! And even if you have the best product or offer on the market, that doesn’t mean you’ll automatically attract the attention of the people you set out to serve. That’s why one of the…
Read MoreCustomer Avatars and Why You Need One
Who is your ideal customer? What are her goals, dreams, fears, and weaknesses? What are the brands she is loyal to, and why? If you don’t know the answer to these questions, then you aren’t marketing your brand to its fullest potential. Contrary to popular belief, the worst thing you can do in your business…
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