Audience Development
Growing Your Instagram Account: Organic and Paid Strategies for Real Results
At Red Bird Social, we work with many faith-based authors who are just starting out on Instagram, and one common goal we hear is hitting that 20,000 follower mark. It’s ambitious, but totally doable with the right approach. Today, I want to share some straightforward best practices for growing your account—both organically and through paid…
Read More5 Down-to-Earth Strategies for Organic Instagram Growth in 2025
Hey there, small creators! If you’re pouring your heart into Instagram but feel like you’re shouting into the void, you’re not alone. Growing organically on Instagram in 2025 can feel like a puzzle, especially when your ad budget is basically pocket lint. At Red Bird Social, we’ve been hearing this question a lot lately: How…
Read MoreHow Christian Authors Can Excel on Social Media: Inspiring Success Stories
At Red Bird Social, we specialize in helping Christian authors and publishers grow their online presence and share messages of hope and faith. Social media is a powerful way to connect with readers, but it works best when it’s used with purpose, authenticity, and a true desire to serve your audience. This month, we’re highlighting…
Read More5 Reasons why Video Content is So Powerful for Authors
In the ever-evolving realm of social media, finding innovative ways to connect with your audience is key. But with so much noise out there, it can be hard to keep up! While traditional methods like sharing quote graphics still hold value, there’s another dynamic tool that’s waiting to take your online presence to new heights…
Read MoreWant to get verified? Good news may be on the way.
If you’ve ever tried to get verified on Instagram or Facebook, you know how difficult and time-consuming the process can be. In the past, the only way to get verified has been to meet a set of strict requirements, including having a large following and having a number of press features. But all that is…
Read MoreAre you making these 4 common branding mistakes?
Whether you’re a small business owner or a brand new author, the brand that you build is essential to your success. A strong brand can help you stand out from the competition, build trust with your customers, and attract more people to buy your products or services. But there are some common branding mistakes that…
Read More5 Marketing Updates to Make in 2023
Are you ready to take your marketing game up a notch for 2023? With the holiday season and a new year on the way, this is the perfect time to start strategizing the moves you’ll take to establish, build or grow your platform in the new year. If you’re not sure where to start, don’t…
Read MoreWhat You Need to Know About UGC and How It Can Help Your Business
One buzzword that you may be hearing a lot about right now in the online space is UGC. But what exactly is it? And is UGC something that you should consider using to promote your business and brand? Whether you own a small business, or you’re a first-time author, there are definitely ways that you…
Read MoreHow to Grow Your Business with TikTok: Tips and Strategies
Month after month, TikTok continues to grow and become one of the biggest social media platforms for individuals and businesses alike to grow their platforms. One big reason? The reach of posts on TikTok continues to significantly outpace other social media platforms. More than 650,000 new people are joining TikTok every DAY. That likely means…
Read More5 Authors Using Social Media in Inspiring Ways
By now you probably know that social media is a GREAT place to build your following as a writer. But it can be an overwhelming landscape, too. So today we’re setting out to help YOU get inspired for your own social media journey. Today we’re showcasing a list of 5 authors who have expanded their…
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