Every day millions of posts go up all over the Internet, from humorous videos to political posts and content from the world’s largest brands. But in a sea of endless content, how do you make your posts stand out?
If you’re launching or growing your brand or business, getting your posts noticed is no easy task. But while boosting posts and paying for ads is a great way to get your content seen, it’s definitely not the only way! Here are 3 totally free ways to boost your social media presence without paid ads.
1. Make sure you’re posting shareable content.
The occasional promotional post is definitely necessary when growing your online presence. But when you’re getting started with growing your business, try to focus on shareable content for your feed. These are posts that your current followers would want to share with their friends. In turn, these types of posts can increase the number of eyes on your content! Shareable content can include conversation starters, inspiring quotes, or even funny and relatable videos to build engagement. Don’t be afraid to ask your followers to hit ‘Like’, reply in the comments or share the posts with a friend. The more engagement your post receives, the more you’ll be able to boost your presence.
2. Engage with fans of similar brands.
This tip might sound a bit slimy, but it’s smart business! What brands share a similar audience with yours? Watch what they’re doing on social media, and what types of their posts are receiving the best responses. Then, pay attention to the people who are responding on those posts . They are a part of your target audience and it would serve you well to get to know them! Engage with them on those posts, not to promote your own brand, but to comment on their comments. If they ask a question and you know the answer, help them out! If they respond with a funny story or interesting comment, leave a laughing emoji or a follow up question. By taking this step, you might gain some engaging new followers who already bought in to what you have to offer.
3. Get involved with groups.
If you’re on Facebook (and you definitely should be), this is one of the best tips you can take away. There are countless groups online for every interest, location, and business type under the sun. Who are your ideal customers, and what groups do they hang out in? That’s where you need to be! If you are a small local brand, find groups that are demographic-specific. If you serve young moms and there is a popular mom Facebook group for your town, make sure you’re in it! Stay active in the group. Offering helpful information and insight when you can is a great way to get your business seen. Just make sure your Facebook profile or page speaks to who you are, what you do and who you do it for. When you provide helpful information and act as a free resource in a public forum, you’ll draw eyes to what you do for profit as well. Don’t miss this opportunity!
By putting these 3 steps into practice, you’ll be well on your way to boosting your social media presence. And a larger presence leads to more eyes on your business, which can lead to increased sales and loyal fans. Which of these 3 methods are you planning to try first? We can’t wait to hear how it goes!
Looking for even more ways to boost your social media presence and build your marketing strategy? Connect with our Red Bird Social team today and see how we can help YOU!