Blog
3 Copywriting Tips from Red Bird Social’s Abby Flynn
Regardless of your business type and the audience you serve, you’re going to have to think about copywriting at some point. From email subject lines to Facebook ads and social posts, the copy you share will play a big part in the first impression of your brand. The words you use and how you use…
A Beginner’s Guide to Audience Development
You finally did it. You’ve launched your brand or business. Now how do you attract an audience to what you do? The answer? You need to spend time focused on audience development. Read on to find out three important components of audience development, and how to attract your ideal customers to your brand or business.…
An Intro to Lead Magnets
So you’re doing the things. You’re planning content and getting online every day to post and create value for your business. You’re gaining new followers on social media and seeing an increase in your likes and shares. (Not doing these things yet? Find out how to build a social strategy that works right here.) But…
How to Create Save-Able Instagram Posts
Are you trying to grow your brand on Instagram, but feel like you’re coming up short? Maybe your likes have grown stale, engagement has dropped, or you’re having trouble gaining new followers. You’re not alone! And when it comes to the Instagram algorithm, saves might be the new likes when it comes to measuring your…
7 Tips For Social Media CTAs That Convert
By this point, it’s a given that if you’re building a brand or business, you need to be on social media. With over 3.8 billion social media users as of January 2020, platforms like Instagram, Facebook, and Twitter are some of your best resources for establishing credibility and gaining loyal customers. By creating a great…
How to Curate Your Social Media Calendar
Are you looking to grow your brand on social media, but feeling unsure of where to start? With dozens of social platforms out there, building out a social media strategy can feel overwhelming. But there’s one tool that will make your job a whole lot easier: A social media calendar. When you curate a social media…
How To Do A Social Media Audit (And Why You Need One)
What does your social media presence say about your brand? If you haven’t that question lately, then it’s definitely time. In today’s digital world, your social presence will say more to your potential clients than your website, email list, and advertising efforts combined. Social media is often the first touchpoint for your potential clients and…
A Beginner’s Guide to Lead Generation
You may have launched a new brand or business. But you won’t actually have a business until you make a sale! And even if you have the best product or offer on the market, that doesn’t mean you’ll automatically attract the attention of the people you set out to serve. That’s why one of the…
Customer Avatars and Why You Need One
Who is your ideal customer? What are her goals, dreams, fears, and weaknesses? What are the brands she is loyal to, and why? If you don’t know the answer to these questions, then you aren’t marketing your brand to its fullest potential. Contrary to popular belief, the worst thing you can do in your business…
3 Ways to Boost Social Media Presence Without Paid Ads
Every day millions of posts go up all over the Internet, from humorous videos to political posts and content from the world’s largest brands. But in a sea of endless content, how do you make your posts stand out? If you’re launching or growing your brand or business, getting your posts noticed is no easy…