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How to Create Videos People Will Actually Watch
So, you’ve decided to make a video. Good for you! Now, how do you make a video that people will actually watch? Here are a few things to keep in mind as you create your next video: 1. Know your Purpose. What do you want to accomplish with this video? Are you after name recognition,…
9 Ways to Use Video in Your Content Marketing Strategy
We are a video-obsessed culture. The meteoric rise of TikTok alone attests to that, not to mention the continued popularity of Instagram stories, YouTube, and other video-sharing sites. If you’re not using video in your content marketing, you should be. If you are, keep reading: you may find even more ways to engage customers through…
3 Tips for Developing Your Brand Voice
Have you ever noticed how one word can have several different meanings depending on the tone of voice used? Just think about the many meanings of the word “fine,” from “he looks fine” to “I’m FINE!” and all the variations in between. The same is true of your brand. How you communicate with your customers…
How Google Can Change the Game for Your Business
Once again, Google is changing the game for marketers. At Red Bird Social, we’ve had great success running targeted Gmail Ad Campaigns for our clients. (New to Google Ads? — we’ve covered the basics here.) Recently, our Gmail Ads, in combination with Custom Audiences, have seen unprecedented interaction rates compared to many other Google Ads…
3 C’s of Content Organization
It’s organization season and you’ve probably been seeing ads for cleaning products and storage containers as you scroll on Facebook. While color-coding your bookshelf or organizing your kitchen pantry is certainly a worthy goal, how about sharing some of that organizational love with your digital content? You can start with these three C’s… 1. Calendars…
3 Social Media Trends That Are Here To Stay in 2021
2020 was the year of the pivot. Travel plans were canceled, event spaces closed, and many of our work, community, and leisure activities had to be shifted and reimagined for an online space. Consequently, we’ve seen an increase in screen time, online shopping, and additional time at home which has changed the way we do…
Our Favorite Productivity Tools of 2020
Are you ready to wrap up 2020? Us too. With just a couple of weeks left before we begin a new slate of projects, we thought we’d share a round-up of favorite resources that helped us stay on task and support our clients through a sometimes-chaotic year. 1. Headliner: This tool is ideal for active…
5 Books to Read If You Want to Be a Better Writer
Whether you’re launching a brand or trying to grow your existing business, at some point, you’ll have to do some writing. Written content is one of the most important parts of your marketing strategy. But it can feel overwhelming if you aren’t a natural-born writer. Don’t fear! With the right tools and resources, anyone can…
The Role of Gratitude in Marketing
It’s the week of Thanksgiving, a time where we reflect on all that we’re grateful for. You also may be thinking about sending out emails and social posts to thank your audience and prime them for your Black Friday deals. But if Thanksgiving is the only time you express gratitude to your audience, you’re missing…
What You Need To Know About Parler and MeWe
Every year, a few new social media platforms vie for the attention of the general public. Some of these, like Snapchat and Tik Tok, actually become competition for the social media giants like Facebook and Instagram. And while new social networks pop up often, few have been as politically charged as Parler and MeWe. Today…