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The Art of Writing Effective Subject Lines

You probably already know that email marketing is an important part of growing your business. It’s also one of the easiest ways to build trust with your audience online. Most people access their email many times a day on multiple devices. But just because you’re sending emails doesn’t necessarily mean that people are reading them.…

Why We Love ConvertKit

In the world of online marketing, there is always a new trend or up and coming platform that can be used to market your brand or business. But there is one marketing platform that has proven to be effective and consistent over the course of time – email marketing. Email is one of the only…

Introducing Instagram Reels

The recent controversy surrounding the app Tik Tok has left many U.S. content creators wondering what’s next for online video. This month, Instagram stepped in with a fresh solution for content creators everywhere – Instagram Reels. Using Reels, Instagram users can make and discover entertaining, short-form videos in a brand new way on the platform…

4 Great Ways to Harness the Power of Storytelling

Does your brand have a story? There are few things better than a great movie or a captivating book. But one thing all the best entertainment has in common is a very simple storyline. And this just happens to be one of the most important secrets to seeing growth in your business! In today’s world…

Why Transparency Can Make Or Break Your Brand

If someone were to ask your followers what your brand is all about, what would they say? Unfortunately, for most businesses, the answer would be something along the lines of, “I’m not sure.” It can be all too easy to focus your time and resources solely on selling your product or service. But regardless of…

A Beginner’s Guide to Google PPC

Have you ever been surfing the web and suddenly had an ad pop up for something you considered buying a few days earlier? Maybe it was a virtual conference you’re interested in attending, or the car your husband keeps pestering you about buying. These targeted advertisements following you around the Internet don’t just happen by…

3 Copywriting Mistakes You Might Be Making in Your Business

Copywriting. The word might make you think of old fashioned newspaper ads, or a busy corporate office with people in stuffy suits, meticulously editing articles. But no matter where you live or what industry you work in, copywriting is extremely important for anyone who is promoting a brand, business, or product.  While having great images…

How to Not Get Lost In Instagram’s Algorithm

How many times have you opened Instagram today? This week? What kind of content did you see when you logged on? Did you know that Instagram currently has 500 million daily active users, who upload 95 million photos every day? And the network only continues to grow, making it one of the most powerful and…

4 Ways to Optimize Your Facebook Ads

Are you advertising on Facebook? If you’re in the process of building a personal brand or growing your business, you should be! With over 2.6 billion current users in 2020, Facebook remains the largest social network on the web. That means no matter who your target audience is, a good chunk of them are probably…

Should You Be Using TikTok?

If you spend any amount of time on social media or have someone in your household under the age of 18, you’ve likely heard of the Internet’s latest sensation – TikTok. No, it’s not just the sound of your old wall clock. TikTok is an app designed to showcase quick, snappy video content set to…