Blog

How to manage your social media each month in 5 easy steps

Social media is a crucial aspect of marketing for authors and small businesses. It’s one of the best ways for you to interact directly with your readers and build an audience. But managing social media can be a daunting task – especially when you’re just getting started. Fortunately, there are some simple steps you can…

5 Marketing Updates to Make in 2023

Are you ready to take your marketing game up a notch for 2023? With the holiday season and a new year on the way, this is the perfect time to start strategizing the moves you’ll take to establish, build or grow your platform in the new year. If you’re not sure where to start, don’t…

What You Need to Know About UGC and How It Can Help Your Business

One buzzword that you may be hearing a lot about right now in the online space is UGC. But what exactly is it? And is UGC something that you should consider using to promote your business and brand? Whether you own a small business, or you’re a first-time author, there are definitely ways that you…

3 Brilliant Ways to Promote Your Book as an Indie Author

If you’re an indie author, you know that promotion is the key to the success of your book. After all, if no one knows your book exists, how will they ever find it? While traditional publishers often help with marketing and promotion for their authors, there’s never been more opportunities for indie authors to do…

YouTube Isn’t Dead. Here are 5 reasons why.

With so many video platforms launching and expanding all over the web there have been whispers about the grandfather of online video content: YouTube. Is YouTube phasing out? Isn’t it becoming irrelevant? Is it still worth it to create content for YouTube or make it a part of your marketing strategy? While some would claim…

How to Grow Your Business with TikTok: Tips and Strategies

Month after month, TikTok continues to grow and become one of the biggest social media platforms for individuals and businesses alike to grow their platforms. One big reason? The reach of posts on TikTok continues to significantly outpace other social media platforms. More than 650,000 new people are joining TikTok every DAY. That likely means…

Get To Know Twitter Spaces

We’ve spent a lot of time lately talking with our clients about marketing strategies for Tik Tok, Instagram, and email. But there’s one social platform we haven’t discussed lately that deserves a second look. That’s right. Today we’re circling back to talk about Twitter. Twitter initially launched in 2006 as a social platform where users…

3 Emails to Send Your List This Month

When was the last time you sent a message to your email list? If you can’t remember off the top of your head, it’s probably been too long! We’re forever encouraging our clients to lean into and grow their email list– and for good reason. It’s one of the best ways to grow your audience,…

Want to start a great podcast? Read this!

Did you know there are currently well over 2 million podcasts worldwide? Once a niche platform for specific communities, over the last decade the popularity of podcasts has grown tremendously. In 2022, more than 1/3 of Americans (104 million people) listen to podcasts every month. Today, you can find a podcast about absolutely anything, from…

A Digital Marketing Agency’s Take on the 5 Best Social Scheduling Tools

As you grow your business online, it’s very important that you show up as your brand and interact with your audience. This might sound obvious. But for many authors and new business owners, it’s actually one of the most difficult things to force yourself to do. No one wants to be tied to their phone…