Blog
A Digital Marketing Agency’s Take on the 5 Best Social Scheduling Tools
As you grow your business online, it’s very important that you show up as your brand and interact with your audience. This might sound obvious. But for many authors and new business owners, it’s actually one of the most difficult things to force yourself to do. No one wants to be tied to their phone…
30 Email Subject Lines to Increase Your Opens
By now you know we very regularly preach on the importance of your email list for growing your brand and making your marketing efforts successful. But what you send in your emails will never a make a difference if your subscribers don’t open them! The average person receives hundreds of emails in multiple inboxes every…
6 Lead Magnet Ideas for Your Next Book Release
You can hardly believe it, but you are about to FINALLY release your book. You’ve worked hard on a concept, a manuscript and edits for what seems like eternity. Now, it’s almost time for you to share your work with the world! But before the accolades, the New York Times Bestseller List and becoming a…
How To Know If LinkedIn Marketing Is Right For You
Here at Red Bird Social, we spend a lot of time talking about how to grow your social media presence on the big two: Facebook and Instagram. We’ve even spent a good amount of time covering what it looks like to grow your brand on Tik Tok and through an email list. But one often…
4 Steps To a Great Email Welcome Sequence
Want to build a deeper connection with your audience and make more sales, but don’t know where to start? We have two words for you: Email. Sequence. Of course, there are other ways to reach your audience, like social media and advertising. But there is a special kind of magic about opening an email from…
Big Changes On the Way For Google Tracking
Every day Google powers a huge percentage of our daily activities online. One major aspect we often don’t think about? How Google tracks our activity and searches to show the most relevant content for each one of its users. Until now, Google has used third-party cookies to track the interests and activities of its 4…
The Very Beginner’s Guide to Making an Instagram Reel
By now you probably know about or have seen countless Instagram Reels popping up on your social feed online. Reels seem to be everywhere at the moment – and for good reason. These short, entertaining videos often feature trending audio and music that is helping content creators and brands get found by thousands of new…
Bad News for Facebook Advertisers – And What Your Next Steps Should Be
For marketers, brands, and public figures on Facebook and Instagram, ads have always been an excellent way to reach new audiences and share who you are and what you do. But if you have any sort of religious affiliation or a faith-based audience, targeting has just gotten a lot more difficult.
Instagram Won’t Sell Your Books – Here’s What To Do Instead
You’ve finally done it. You’ve written your book and had it published. You are an author. Congratulations!
Now all you need to do is hop on Facebook, share a couple of posts, maybe do one Instagram Live and watch the sales roll in. Right?
Wrong.
How a Competitor Analysis Can Boost Your Marketing
There’s no doubt that building your own brand or platform is hard work. To be successful, the process takes time, effort, and maybe most importantly – strategy. Yet one of the most overlooked tasks in building your brand that’s often overlooked is keeping an eye on your competitors. Occasionally keeping an eye on what other…