Blog

Is Instagram Moving Away From Video in 2023?

Over the last few years, it’s become very clear that video is king when it comes to online content. What began as only a focus for Youtube expanded to Instagram Reels, Facebook Reels, TikTok, LinkedIn videos, and more. Over the last year, engagement and views have skyrocketed on video content more than anything else on…

Are Facebook ads right for you? Here are 3 ways to know for sure.

Facebook and Instagram ads can be a great way to reach your customers and grow your business. But if you’re not careful, they can also waste a lot of money. In this post, we’ll help you decide whether or not you’re ready to run ads for your brand or platform. You’ll also be able to…

Here’s Why You Should Use AI Marketing Tools in 2023

There are a handful of new tools popping up on the marketing landscape that you’re going to want to know about in 2023 – and they’re all utilizing AI. AI (artificial intelligence) may remind you of futuristic robots and science fiction movies. However artificial intelligence is actually being used by businesses large and small, creatives…

Are you making these 4 common branding mistakes?

Whether you’re a small business owner or a brand new author, the brand that you build is essential to your success. A strong brand can help you stand out from the competition, build trust with your customers, and attract more people to buy your products or services. But there are some common branding mistakes that…

How to manage your social media each month in 5 easy steps

Social media is a crucial aspect of marketing for authors and small businesses. It’s one of the best ways for you to interact directly with your readers and build an audience. But managing social media can be a daunting task – especially when you’re just getting started. Fortunately, there are some simple steps you can…

5 Marketing Updates to Make in 2023

Are you ready to take your marketing game up a notch for 2023? With the holiday season and a new year on the way, this is the perfect time to start strategizing the moves you’ll take to establish, build or grow your platform in the new year. If you’re not sure where to start, don’t…

What You Need to Know About UGC and How It Can Help Your Business

One buzzword that you may be hearing a lot about right now in the online space is UGC. But what exactly is it? And is UGC something that you should consider using to promote your business and brand? Whether you own a small business, or you’re a first-time author, there are definitely ways that you…

3 Brilliant Ways to Promote Your Book as an Indie Author

If you’re an indie author, you know that promotion is the key to the success of your book. After all, if no one knows your book exists, how will they ever find it? While traditional publishers often help with marketing and promotion for their authors, there’s never been more opportunities for indie authors to do…

YouTube Isn’t Dead. Here are 5 reasons why.

With so many video platforms launching and expanding all over the web there have been whispers about the grandfather of online video content: YouTube. Is YouTube phasing out? Isn’t it becoming irrelevant? Is it still worth it to create content for YouTube or make it a part of your marketing strategy? While some would claim…

How to Grow Your Business with TikTok: Tips and Strategies

Month after month, TikTok continues to grow and become one of the biggest social media platforms for individuals and businesses alike to grow their platforms. One big reason? The reach of posts on TikTok continues to significantly outpace other social media platforms. More than 650,000 new people are joining TikTok every DAY. That likely means…