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A Guide on How to Use the New Instagram “Collab” Feature

With Instagram regularly coming out with new updates, it can be hard to keep up with it all. But their new “Collab” feature is one that brands, influencers and product-based business will definitely want to look into.

How to Use LinkedIn to Grow Your Brand

Do you have an upcoming book release? Are you launching a new product or service and need to build awareness? We all know social media can be an incredible tool for finding an audience and getting the word out about what you do. But the most popular social platforms are highly saturated, and for most…

Big Changes On the Way for Instagram Stories …

There are some big changes happening on Instagram and if you’re growing, running, or even own an account you’ll want to know about them! Both updates revolve around the Instagram Stories feature which allows users to post short videos to their profiles that are available for 24 hours. The big changes focus around Story scheduling…

3 Tools We Love to Create Great Visuals for Your Business

The saying goes that beauty is in the eye of the beholder. But when it comes to professional branding and visuals for your business, what your brand looks like DOES matter if you want to see success. The great news? Even if you don’t have the budget for a full-time designer, you can still develop…

The Big Mistake You’re Making on Social Media

Are you a first-time author, a speaker, podcaster, or long-time business owner? By now, you probably understand the importance of showing up on social media. Social media is one of the best ways to share your message, sell your products, and connect with the audience you want to serve. But as platforms like Instagram, Facebook,…

Looking for a great website platform? Consider these 3 Options

Social media is a powerful tool for getting the word out about who you are and what you do. Through social you can create brand awareness and begin to find your ideal clients who will champion who you are and what you do.  However social media has it’s limitations. That’s where a great website platform…

What We Can Learn From the TikTok Craze

Whether you’re a first-time author, a non-profit, or a growing service-based business, the reality is that some of your audience is most likely on TikTok. Many brands have migrated to the platform because it’s not limited to the same algorithms and pay-for-play style of discovery found on Facebook and Instagram. That means if you can find a creative way to spread your message, mission, or name, it’s a great place for your people to find you

Video Content: Get More Views With These 5 Best Practices

Now that you know how to use video in your content marketing strategy and you’ve how to create videos people will actually watch, how do you entice viewers to take the plunge and make that all-important click to watch your video? Here are five best practices to help your video masterpieces reach the biggest, targeted…

How to Create Videos People Will Actually Watch

So, you’ve decided to make a video. Good for you! Now, how do you make a video that people will actually watch? Here are a few things to keep in mind as you create your next video: 1. Know your Purpose. What do you want to accomplish with this video? Are you after name recognition,…

9 Ways to Use Video in Your Content Marketing Strategy

We are a video-obsessed culture. The meteoric rise of TikTok alone attests to that, not to mention the continued popularity of Instagram stories, YouTube, and other video-sharing sites. If you’re not using video in your content marketing, you should be. If you are, keep reading: you may find even more ways to engage customers through…