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A Beginner’s Guide to Google PPC

Have you ever been surfing the web and suddenly had an ad pop up for something you considered buying a few days earlier? Maybe it was a virtual conference you’re interested in attending, or the car your husband keeps pestering you about buying. These targeted advertisements following you around the Internet don’t just happen by…

Copywriting for Business

3 Copywriting Mistakes You Might Be Making in Your Business

Copywriting. The word might make you think of old fashioned newspaper ads, or a busy corporate office with people in stuffy suits, meticulously editing articles. But no matter where you live or what industry you work in, copywriting is extremely important for anyone who is promoting a brand, business, or product.  While having great images…

How to Not Get Lost In Instagram’s Algorithm

How many times have you opened Instagram today? This week? What kind of content did you see when you logged on? Did you know that Instagram currently has 500 million daily active users, who upload 95 million photos every day? And the network only continues to grow, making it one of the most powerful and…

Facebook Ads

4 Ways to Optimize Your Facebook Ads

Are you advertising on Facebook? If you’re in the process of building a personal brand or growing your business, you should be! With over 2.6 billion current users in 2020, Facebook remains the largest social network on the web. That means no matter who your target audience is, a good chunk of them are probably…

Should You Be Using TikTok?

If you spend any amount of time on social media or have someone in your household under the age of 18, you’ve likely heard of the Internet’s latest sensation – TikTok. No, it’s not just the sound of your old wall clock. TikTok is an app designed to showcase quick, snappy video content set to…

3 Changes You Should Be Making To Your Social Media Strategy

When it comes to your social media strategy, knowing what to do and when to do it can be pretty overwhelming. What platforms should you spend the most time on? And how should you use them to most effectively grow your business or brand? With ever-rotating trends, platforms, and new features, the rules seem to…

Facebook Shops

Everything You Need to Know About Facebook Shops

If you own an online business, here’s some great news: In 2020, more people are shopping online than ever before. In the wake of COVID-19, shifting lifestyles and advances in technology, there’s never been a better time to focus on your online sales. And although there are hundreds of ways to promote your business or…

Lessons Learned After I was Facebook Hacked

Lessons Learned After I Was Facebook Hacked

I’ve loved Facebook ever since I gleefully made my profile account and started virtually reconnecting with friends and family eleven years ago. I love Facebook so much so that I started earning my living as a social media marketing professional in 2010. A lot has changed over the years in Facebook-land, but so much has…

word cloud with social media in the center

Advantages Of Using Social Media In Your Business

Advantages Of Using Social Media In Your Business As a business owner, are you аwаrе оf the advantages of uѕіng social mеdіа fоr рrоfіtіng your company?  If you aren’t, don’t worry! It’s pretty commonplace nоwаdауѕ fоr mаnу buѕіnеѕѕеѕ tо have a wеbѕіtе оnlіnе generating traffic аnd ѕаlеѕ tо thеіr site, but are simply unaware of…

words social media marketing on a notebook with pens in the background

Why Social Media?

Marketing is one of the areas that can make your business stand out.  Social Media marketing has the benefit of “leveling the playing field” for businesses of all sizes.  The benefits of this type of marketing goes beyond “old school” marketing, it’s a place to interact with customers and build long lasting relationships which will…