Blog

How to Create Save-Able Instagram Posts

Are you trying to grow your brand on Instagram, but feel like you’re coming up short? Maybe your likes have grown stale, engagement has dropped, or you’re having trouble gaining new followers. You’re not alone! And when it comes to the Instagram algorithm, saves might be the new likes when it comes to measuring your…

7 Tips For Social Media CTAs That Convert

By this point, it’s a given that if you’re building a brand or business, you need to be on social media. With over 3.8 billion social media users as of January 2020, platforms like Instagram, Facebook, and Twitter are some of your best resources for establishing credibility and gaining loyal customers. By creating a great…

How to Curate Your Social Media Calendar

Are you looking to grow your brand on social media, but feeling unsure of where to start? With dozens of social platforms out there, building out a social media strategy can feel overwhelming. But there’s one tool that will make your job a whole lot easier: A social media calendar. When you curate a social media…

How To Do A Social Media Audit (And Why You Need One)

What does your social media presence say about your brand? If you haven’t that question lately, then it’s definitely time. In today’s digital world, your social presence will say more to your potential clients than your website, email list, and advertising efforts combined. Social media is often the first touchpoint for your potential clients and…

A Beginner’s Guide to Lead Generation

You may have launched a new brand or business. But you won’t actually have a business until you make a sale! And even if you have the best product or offer on the market, that doesn’t mean you’ll automatically attract the attention of the people you set out to serve. That’s why one of the…

Customer Avatars and Why You Need One

Who is your ideal customer? What are her goals, dreams, fears, and weaknesses? What are the brands she is loyal to, and why? If you don’t know the answer to these questions, then you aren’t marketing your brand to its fullest potential. Contrary to popular belief, the worst thing you can do in your business…

3 Ways to Boost Social Media Presence Without Paid Ads

Every day millions of posts go up all over the Internet, from humorous videos to political posts and content from the world’s largest brands. But in a sea of endless content, how do you make your posts stand out? If you’re launching or growing your brand or business, getting your posts noticed is no easy…

The Art of Writing Effective Subject Lines

You probably already know that email marketing is an important part of growing your business. It’s also one of the easiest ways to build trust with your audience online. Most people access their email many times a day on multiple devices. But just because you’re sending emails doesn’t necessarily mean that people are reading them.…

Why We Love ConvertKit

In the world of online marketing, there is always a new trend or up and coming platform that can be used to market your brand or business. But there is one marketing platform that has proven to be effective and consistent over the course of time – email marketing. Email is one of the only…

Introducing Instagram Reels

The recent controversy surrounding the app Tik Tok has left many U.S. content creators wondering what’s next for online video. This month, Instagram stepped in with a fresh solution for content creators everywhere – Instagram Reels. Using Reels, Instagram users can make and discover entertaining, short-form videos in a brand new way on the platform…