Unleashing the Power of Video: Elevating Your Organic Instagram Reach

In the ever-evolving realm of social media marketing, Instagram stands out as a powerhouse platform for engagement and brand visibility. With over a billion active users, mastering Instagram’s algorithms is crucial for maximizing organic reach. Amidst the myriad of content formats, video has emerged as a game-changer, offering unparalleled opportunities to captivate audiences and boost…

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SEO for Beginners

SEO, or Search Engine Optimization, is like giving your book a VIP pass to the internet party. It’s all about  getting your stuff noticed on search engines. For authors, nailing SEO means more folks stumble upon  your work online, boosting your book sales and getting you recognized in your niche. Let’s break it down  to…

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5 Reasons why Video Content is So Powerful for Authors

In the ever-evolving realm of social media, finding innovative ways to connect with your audience is key. But with so much noise out there, it can be hard to keep up! While traditional methods like sharing quote graphics still hold value, there’s another dynamic tool that’s waiting to take your online presence to new heights…

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4 Great Marketing Ideas to Try for 2024

It’s safe to say at this point that change is the only consistent thing in the ever-changing digital landscape. Because of this, staying ahead of the curve in your marketing strategies is vital, whether you’re a first-time author or a small business. Right now, innovation and creativity are the keys to capturing your audience’s attention…

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How to Create Quality Content That Boosts Your Business

Are you struggling to create content that actually helps you to grow your business? As the Internet becomes a more and more competitive place, you should know that you’re not alone. With new platforms, algorithms and trends popping up all the time, plenty of brands, businesses and authors just like you are struggling to figure…

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3 Unique Email Marketing Strategies to Try in 2024

Over the last few years, we can hardly keep up with how many times we’ve heard people say that email marketing is dead. But as the statistics prove, there’s nothing that could be further from the truth. In fact, email marketing revenue is estimated to reach almost 11 billion this year.  Yet as the Internet…

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6 Key Benefits of Paid Advertising on Social Media

Are you thinking about using social media to advertise your business? If so, paid advertising may be the way to go. While social organic reach can be effective, it’s becoming more and more difficult to get noticed on platforms like Instagram and Facebook. In this article, we’ll share four key benefits of diving into paid…

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What Not to Do on Social Media in 2024

Are you looking to grow your brand or small business using social media in the upcoming year? While the potential is limitless, the rules of social media are constantly evolving. This means there are certain dos and don’ts that you should follow to ensure your efforts are worthwhile. As we prepare for the new year,…

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The Ultimate Guide to Author Websites: A Step-by-Step Tutorial

Over the last few decades, the way that authors promote their work has changed tremendously. Long gone are the days of just hoping to sell your books in a local book store and watching the sales roll in. Now more than ever, the Internet is a must-have for your marketing strategy.  Having a strong online…

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