Facebook and Instagram ads can be a great way to reach your customers and grow your business. But if you’re not careful, they can also waste a lot of money.
In this post, we’ll help you decide whether or not you’re ready to run ads for your brand or platform. You’ll also be able to spot some telltale signs that it’s time to stop (or at least pause) your campaigns and determine if your ad campaigns are actually working. So before you spend another ad dollar, let’s dig into how to know if social media ads are right for you.
1. Know your audience.
If you are going to spend money on Facebook ads, you have to know your audience. This is the first step in making sure your ad is effective and that it actually converts users into customers.
The first thing you should do is define your target market. Are you selling a product or service directly to an individual? Or are there businesses that could benefit from what you’re selling? Is your audience predominantly male or female? How old are they? Are there any other specific characteristics that would help narrow down the demographics of those who would buy from you?
For example, if you want to promote your clothing store online, you might target women between 21 and 40 years old who live within 50 miles of their location. But this may not be enough information! The more specifics you have the better. If the majority of your customers are young moms with kids under 10, you can use this information in your targeting. Know your customers and choose wisely when making your targeting decisions!
2. Dedicate time to planning and research.
It can be easy to be lured by the big shiny “Boost this Post” button on Facebook and Instagram. But without any strategy behind it, your hard-earned money will most likely be wasted.
Before creating an ad campaign, there are several things you need to take into account. You need to be familiar with the basics of how Facebook ads work and the different types of ads available. You’ll also want to know how to set up an ad campaign, choose your target audience, and track your results.
And don’t forget about budgeting! A big mistake many businesses make is not setting aside enough money for their Facebook advertising campaigns in advance. If you aren’t actively watching your ads, it can also be easy to spend too much too soon without doing any testing.
3. Commit to doing some testing.
Once your ad is running, don’t just set it and forget it! You’ll want to check back in on your ads and do a little testing to perfect them and get the best possible results.
If you’re not getting many click-throughs on your ad, try testing different images, copy, and call-to-action buttons. If your ad has no engagement, you can also experiment with other audiences and targeting options. You also have the ability to try out different placements for your ad. When you’re unhappy with your ad results or things are starting off slow, sometimes a few tweaks here and there can make all the difference.
If you’re ready to dive into the world of Facebook ads, start small, do your research, and focus on testing. By experimenting with one variable at a time, you’ll eventually be able to figure out which targets, placements, and platforms will work the best for your brand.
Lastly, if you know you want to run ads but don’t want to go it alone – hire help! Our Red Bird Social team would love to connect with you, talk about your brand or business goals and help you create an ad campaign to help you get there. You can reach out to our team for your FREE consultation today right here.