Blogging has been around for more than two decades. But as social media continues to grow and video outpaces all other content types, you may be wondering if blogging is still a viable option in the digital age.
With so many other ways to reach a wider audience online, do blogs still serve the same purpose they once did? In short, yes!
Here are the top five reasons why you should still be blogging on your website in 2023.
1. Reach Wider Audiences
Blogging is one of the most effective ways to reach new audiences and engage them with your brand. By regularly publishing content that’s informative and entertaining, you create an opportunity for your brand to extend beyond your current customer base. It also helps that search engines like Google focus on sites with consistently updated content. So by keeping your blog up-to-date, you can increase your visibility in search engine rankings.
2. Increase Your Traffic
Having an active blog can bring more traffic to your site—especially if you include plenty of internal links back to other pages on your website. This will encourage your readers to stick around and explore more of what your business has to offer. Use a platform with high discoverability like Pinterest to share your blog posts. Then, focus on creating helpful content on topics related to your industry or service, which will lead to more organic search engine traffic.
3. Establish Authority & Trust
When you maintain an active blog presence, you’re presenting yourself as an authority figure in your industry. By sharing your knowledge and expertise through thoughtful posts, you are establishing trust between you and potential customers. Remember this: Our society has grown to love companies that offer a personal touch. We all prefer to work with brands and businesses that have proven to be trustworthy before we ever make a purchase. A blog will help you to establish that trust.
4. Show Thought Leadership & Innovation
Blogging lets you showcase thought leadership in your industry by sharing your insights on the topics and trends that matter to the people you serve. Through blogging, you can also show how you’re innovating in your space. This makes you more attractive to both existing and potential customers who are looking for someone that stands out from the crowd.
5. Raise Brand Awareness & Engagement
Finally, having an active blog will increase awareness about who you are and what sets you apart from competitors. It provides another platform to engage with you directly, and gives you endless amounts of content to repurpose on Instagram, Facebook, TikTok ad more.
All in all, there are so many benefits to having an active blog presence online. If you want to establish yourself as an authority and reach wider audiences, consider adding blogging to your content plan.
Although other tactics like video marketing are certainly important, blogging should absolutely remain a part of the mix – especially if you want to draw more eyes to your website.
Looking for help as you build your blog?