By this point, it’s a given that if you’re building a brand or business, you need to be on social media. With over 3.8 billion social media users as of January 2020, platforms like Instagram, Facebook, and Twitter are some of your best resources for establishing credibility and gaining loyal customers. By creating a great CTA, you can add people to your audience, gain new subscribers for your email list, and even sell your product! But you can’t just throw a social media post up with a stock photo and call it a day.
You need to craft social media posts that actually convert.
By using a CTA or Call-To-Action throughout your posts, you can make sure your social platforms are actually helping to build your brand. If you’re ready to stop posting with no real plan or strategy, here are seven ideas for social media CTAs that convert – guaranteed.
1. Have one clear CTA
If you’re passionate about what you have to offer, chances are you have a whole lot of things you want to say about it. But when it comes to your social posts, don’t confuse your message by asking for too many different things. Choose the ONE action you want your followers to take on each post and state it clearly. This will also make it easier to find out which of your CTAs were most effective.
Example Account: Joanna Gaines
2. Be direct.
This is not the time to be shy! While it may feel uncomfortable getting straight to the point, don’t hide your call to action. You can definitely use stories and copy that let your brand’s personality shine, but don’t skirt around the action you want your readers to take. Do you want them to buy your book? Read your latest blog post? When you make an ask, do it boldly!
Example Account: Lysa Terkeurst Book Pre-Order
3. Use action language.
You want your followers to DO, right? So make sure you’re using action language in your post to point them to the exact action you’d like them to take. Here are some great action phrases and words you can use in your post:
Learn more at…
Click here to start reading.
Start the free course today.
Join us for this year’s conference…
You get the idea!
Example Account: Storybrand
4. Create a sense of urgency.
This is one of the most important points, and it’s one that many brands miss. You can write calls to action all day, but if there is never a sense of urgency, you’ll rarely compel people to move. This is where things like deadlines, last day to order, and free pre-order gifts come in. If your followers know this is their last chance at something, they’re much more likely to act. (Use this technique for your most important offers and calls to action.)
Example Account: Lululemon
5. Let your brand’s personality shine through.
Just because you’re using a CTA doesn’t mean you have to come off like a used car salesman. Whatever your brand’s personality or voice, be sure to incorporate that when you make an ask or offer! This makes your posts feel more genuine and encourages the audience that loves you to stick around. Haven’t defined your brand voice yet? We can help with that.
Example Account: Target
6. Remember who you’re speaking to.
Every time you use a call to action, think of your ideal customer. (This will be your customer avatar.) What do they need most? How will your offer help them? How do they speak and what types of asks are they most likely to respond to? Run through those questions before hitting ‘Publish’ to ensure your CTAs actually connect with the people you serve.
Example Account: She Reads Truth
7. Keep your CTAs varied.
Last but not least, be sure to use some variation in your CTAs! If every post ends with “Buy now!” your audience will get bored pretty quick. Alternate between free resources and offers, products for sale, blog posts to check out, etc. Different types of asks will keep your readers on their toes and keep your content feeling fresh.
Example Account: TJMAXX
By keeping these 7 tips in mind, you’ll be creating CTAs that convert in no time! What are some brands or public figures with CTAs that you couldn’t resist? We’d love to hear about them in the comments, or on our Instagram account right here!