7 Best Online Courses to Boost Your Marketing Skills

Whether you’re launching a business or promoting your next book, you won’t want to skip out on marketing and promoting your work! Here are 7 of the best online courses to boost your marketing skills. 

In today’s digital age there are so many things that go into promoting and selling our work besides the creation. If you want the world to hear about who you are and what you do, you’re going to have to spend a little time on marketing!

Whether you’re an author, musician or business owner, marketing skills are essential if you want to make a splash with your offer or be successful. Of course you can always hire digital marketing experts like us to help – but we also know that sometimes that doesn’t fit the budget. This is where a great online course comes in.

Regardless of your level of experience and expertise, investing in online courses can provide valuable insights and strategies to help you stand out in a crowded marketplace. In this blog post, we’ll explore seven of the best online courses that will enhance your marketing skills and set you on the path to success.

1. “Digital Marketing Mastery” by HubSpot Academy  (FREE)

HubSpot Academy offers a comprehensive course covering all aspects of digital marketing. From content creation and social media marketing to email marketing and SEO, this course equips authors with the knowledge and tools needed to build a solid online presence and attract their target audience.

2. “Book Marketing 101” by Self-Publishing School (FREE)

Designed specifically for authors, this free course focuses on book marketing strategies tailored to the publishing industry. Learn how to effectively promote your book, build a loyal fan base, and leverage platforms like Amazon and social media to maximize exposure.

3. “Social Media Management” by Meta (FREE) 

Social media is a powerful tool for authors and business owners. This specialization course by Meta, Facebook’s parent company, covers everything from developing a social media strategy to creating engaging content and analyzing campaign performance. Harness the power of platforms like Facebook, Instagram to connect with readers and boost your presence and sales!

4. “Content Marketing Certification” by Content Marketing Institute (FREE)

Crafting compelling content is crucial for anyone looking to engage their audience. This free certification program teaches you how to create valuable content that resonates with readers, build brand authority, and drive organic traffic to your website or landing page.

5. “Google Analytics Certification” by Google Academy (FREE)

Understanding your audience and tracking the success of your marketing efforts is vital. Google Analytics provides powerful insights into website traffic and user behavior. This course teaches you how to navigate the platform, interpret data, and make data-driven decisions to optimize your marketing campaigns.

6. “Copywriting Secrets” by Copyblogger (FREE)

Mastering the art of persuasive writing is essential for capturing readers’ attention. Copyblogger’s free training reveals the secrets of effective copywriting, teaching you how to craft compelling headlines, create engaging sales copy, and build a strong brand voice that resonates with your target audience.

7. “Influencer Marketing Strategy” by Udemy ($14.99)

Collaborating with influencers can significantly boost your brand’s visibility. This course provides insights into finding the right influencers for your niche, creating successful influencer partnerships, and leveraging their platforms to reach a wider audience.


Each of the online courses mentioned above offer valuable knowledge, strategies, and techniques to elevate your marketing efforts and will help to boost your success. Whether you’re looking to conquer social media, enhance your content creation, or master the art of copywriting, these courses will equip you with the tools you need to build and expand your brand. 

Remember, continuous learning is the key to getting and staying ahead in today’s digital ladscap. Whether you’re an author, artist or small business owner investing in your marketing skills or hiring out marketing help is MUST if you want to see growth. Which of these courses are YOU planning to walk through for your business? 

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