Are you ready to take your marketing game up a notch for 2023? With the holiday season and a new year on the way, this is the perfect time to start strategizing the moves you’ll take to establish, build or grow your platform in the new year. If you’re not sure where to start, don’t worry – we’ve got you covered.
While the world of marketing and social media are ever-changing, by simply focusing on one or two strategies, you can see a big impact online. Check out these five marketing updates that will help you stay ahead of the curve and reach your target audience. From focusing on value to prioritizing engagement, these tips will ensure your marketing efforts are on point. Let’s get started!
1. Don’t just sell your product. Sell a feeling or experience.
In today’s marketing landscape, simply selling a product is no longer enough to stand out from the competition. Instead, you’ll want to focus on creating a feeling and experience for your customers. This can be achieved through marketing strategies like storytelling and using interactive elements on social media. Try to use emotionally effective language and visuals. These will help you connect with potential customers on a deeper level. By selling an outcome or feeling instead of just a product or service, you’ll see better results and build customer loyalty – a win-win.
2. Focus on clients and customer retention. It’s less expensive and will lead to word of mouth!
It can be really easy to get caught up in the never-ending search for new customers, readers, or clients. But focusing on customer retention instead will ALWAYS be a more cost-effective strategy. Keeping your current clients happy saves on marketing expenses and leads to valuable word-of-mouth marketing. Your loyal customers can also lead to increased profits over time as their trust and satisfaction with your brand or platform grow. So instead of constantly chasing new clients, put in the work to keep your current ones!
3. Focus on free! Give value up front and build trust.
In 2023, make sure you do not underestimate the value and importance of what you do for FREE. While you don’t want to give away everything you offer without cost, giving value before a sale is crucial to gaining customers. How will your audience find out if they like or trust you if you’ve never given them a chance to get to know you? Offer free resources like helpful blogs, fun social media content, or even a complimentary consultation. When you prove your usefulness without expecting an immediate monetary gain, you establish yourself as a reliable and trustworthy resource. Not to mention it’s a great way to build up referrals and repeat customers down the line.
4. Find a way to use video in your business. (Getting in front of the camera not required!)
In the coming years, the demand for video content will only continue to grow on all platforms. If you haven’t added video on your socials or website, now is the time. From showing off your products in action to sharing an inside look at your work day, the possibilities for using video are pretty endless. And with platforms like Canva and Youtube, creating professional-looking videos has never been easier. Product tutorials or video testimonials can also provide great content. Remember, utilizing video will strengthen your brand presence and establish trust that you’ll need to continue to grow.
5. Engage! Spend time commenting, responding in the DM’s, and following your ideal clients.
When it comes to seeing success online, engagement is key. At least once or twice a week, make the time to respond to comments and DM’s. Engage with other social accounts. This not only shows your audience that you’re a real person, but it also gives you valuable insight into their needs and desires. Instead of constantly trying to grow your following, focus on fostering conversation and engagement with the followers you already have. In the long run, this will be one of the most effective ways to use social media to grow your business.
If you commit now to focusing on 1-2 of these strategies as you head into the new year, we know you’ll see growth and new opportunities open up for your brand. So which of these to-dos are YOU adding to your list?
For a marketing plan that pulls all these together and helps you to grow your audience in 2023, reach out to our Red Bird Social team. We’d love to chat about how we can help YOU reach your goals!