Over the last few years, TikTok has taken the social media world by storm, offering a creative platform for sharing short videos. The platform has officially become a staple for most social media users.
But while it’s often associated with entertainment, TikTok can also be a powerful tool for authors to connect with potential readers and promote their work.
In this blog post, we’ll share four unique ways that you as an author can leverage TikTok to engage your audience, reach new readers and boost your author brand!
1. Share Writing Tips and Advice
Before you ever begin promoting your own content, you’ll want to bring value to the TikTok community. Through video, TikTok provides an excellent chance for you as published author to share your expertise and connect with aspiring writers. So create short videos offering writing tips you’ve learned. Talk about character development and how it’s playing out in something you’re currently writing.Share editing techniques and tips you’ve learned.
Research and use relevant hashtags that will help you find the right viewers, ask questions and encourage them to share their own writing experiences. By providing valuable content, you establish yourself as a knowledgeable authority in the writing community, which will help when you mention your own work.
2. Feature Book Recommendations and Reviews
It may seem counter-intuitive to talk about other people’s books when you want to promote your own. But this is actually one of the best ways to gain trust with TikTok’s vibrant book-loving community. Why not create some quick, fun videos showcasing your favorite reads, new releases, or books that have inspired your creative process. Take note of trending sounds and other popular TikTok trends as you create. Then, encourage your viewers to comment and discuss their thoughts on the books. This helps to create a sense of community and fostering meaningful conversations with other book lovers.
3. Give Sneak Peeks and Behind-the-Scenes Content
Now… let’s talk a bit about you and your work! Once you’ve built some camaraderie and gained followers on TikTok, you’re in a great place to talk about your own writing. Offer your followers an exclusive glimpse into your writing process by sharing sneak peeks and behind-the-scenes content. Show snippets of your work in progress or even your writing space. You can use this platform to tease upcoming projects and offer special perks by joining your email list. When you share intimate and authentic content after building trust, it makes it easier to get your audience invested in your creative journey.
4. Host Writing Challenges and Collaborations
Don’t miss this one! One of the best things about TikTok is its collaborative nature that lets everyone jump in on trends and conversations. So why not use the platform to host writing challenges and collaborations? Encourage your followers to participate in writing prompts, storytelling games, or character creation contests.Challenges like this not only foster creativity and engagement, they also help you as an author expand your reach and increase your visibility.
TikTok offers authors a unique and dynamic platform to connect with readers, other writers, and book enthusiasts – and new features are being added all the time. If you decide to dive in, learn and leverage this TikTok, spend some time exploring the app first. Learn the ropes of this platform, and you’ll be well on your way to promoting your work, sharing your expertise, and build a loyal following.
Looking for more advice on your digital marketing strategy? Book your free consultation with our Red Bird Social team at https://redbirdsocial.com/free-consult!