Over the last few years, we can hardly keep up with how many times we’ve heard people say that email marketing is dead. But as the statistics prove, there’s nothing that could be further from the truth. In fact, email marketing revenue is estimated to reach almost 11 billion this year.
Yet as the Internet and the digital landscape continue to morph and change, especially with the rapid growth of AI and new email privacy laws, you and I can’t just continue with business as usual on our email lists.
It’s important to keep up with current email trends and continue honing in on strategies that will best help you connect with your ideal audience.
Wondering what tactics to put in place for your list in the new year? Here are 3 unique email marketing strategies to implement in 2024.
Best Email Marketing Strategies for 2024
1. Showcase your expertise
This year, why not focus on thought leadership as a business or personal brand? Take an opportunity to share more in-depth content and show your audience what you know. Send out a snippet to an article or blog you’ve written and include a link to interact and read more. Are you an author? Share some of your recent work, whether fiction or non-fiction, preferably something that leaves readers on a cliffhanger. Then, provide a call to action for where they can read more! Now more than ever you’ll want to use your list as a chance to show that your content is worth engaging with. So why not start today?
2. Segment your list
Are some of your subscribers people customers that have already worked with you before? Do you have a group of subscribers that downloaded one of your free resources, but otherwise know nothing about you? If you want to build loyalty and trust with your list, it’s important that you use segments and tailor your messaging to who you’re communicating with.
According to Hubspot, segmented emails drive 30% more opens and 50% more clicksthroughs than unsegmented ones. Be sure to use groups and segment your list whenever possible, and even consider letting your subscribers choose what types of communication they receive from you. (You can easily do this through a platform like Flodesk, Mailchimp or Convertkit.)
3. Clean up your email list
A huge email list means nothing if there’s no one actually opening your emails! Every 6 months or so, we recommend taking the time out to review your list of subscribers. Are there addresses whose emails always seem to bounce? A subscriber who has never opened a single email you’ve sent? Don’t be afraid to remove these people from your list. (Depending on your email provider, you might be paying for them!) By cleaning up your subscriber list regularly, you’ll be able to keep open rates and subscriber engagement high while also keeping your IP reputation in good standing.
Email marketing still stands as one of the absolute best ways for your to build trust and loyalty with your audience and make sales. By focusing on showcasing your expertise, working on segmenting your list and cleaning up your subscribers, you’ll be in the perfect position to grow your business in the new year.
What email marketing tactics have you been trying out with your list? Where have you seen positive results?
Looking for expert help in growing your email list this year? Our Red Bird Social team can help! Reach out for your free consultation today right here.