When was the last time you sent a message to your email list? If you can’t remember off the top of your head, it’s probably been too long!
We’re forever encouraging our clients to lean into and grow their email list– and for good reason. It’s one of the best ways to grow your audience, gain their trust, and get them to buy into whatever you offer when the time is right!
But if you only reach out to your list when you have something to sell, you will hear crickets in return.
Here are 3 types of emails that you can send to your list this month to strengthen your connection with your audience.
- The Nurture Email
Like any relationship in life, you develop trust and loyalty by nurturing your relationships! Be careful not to look at your email list only as customers that you can sell to. Every single address represents a person with their own needs and wants – and their own reasons for why they started following you in the first place. Before you ever offer your list anything, get to know them and let them get to know you!
Send an update email on what’s going on in your life and business. Share what you’ve been thinking about lately or an inspiring thought you’ve heard. Then, ask questions in your email and invite your audience to respond. Ask them what they do, their summer plans, or even what type of content they’d like to see from you. Even if you don’t get a lot of responses, inviting a conversation will help them to know, like, and trust you more in the end.
- The Sales Email
If you haven’t emailed your list in a while, be sure to send a nurture email FIRST. Then, go ahead and remind your audience of who you are and what you do!
One key thing a lot of business owners, authors, and artists miss is that you can sell without being sales-y. Try sending an email that highlights your business journey so far, the process of writing your first book, or even what you learned while creating your album. Then, casually include a link or a button if they’d like to check it out for themselves. If you offer a service, try sharing a behind-the-scenes look at what it’s like to work with you, the success story of a client, or even a client testimonial and what it means to you. Tell a story first and THEN give your audience the opportunity to respond.
- The Resource Email
In the same way that you want to regularly nurture the relationship with your audience, you’ll also want to give them reasons to stay on your list! So WHY did they join your list in the first place? Was it to get a chapter of your book for free? For weekly motivational thoughts? To get tips and tricks for writing a book, launching a business, or writing a song?
Send an email to your list that includes nothing but totally free, helpful resources! This could include links to books that you love, a great blog or podcast episode, or favorite products, tools, and ideas. Ask yourself “What does my audience need the most? What problems do they currently face?” Then send out emails that provide a solution.
Sending emails to your list doesn’t have to be intimidating. Just think through how you can nurture relationships, sell what you offer, and provide resources that will be of value to your audience!
What questions do YOU have about sending emails to your list? Drop us a comment below and let us know!
P.S. – Are you struggling to create an email marketing plan for your subscribers? We can help! Schedule your free consultation with our Red Bird Social team and get your custom plan today!