Lately, it seems that Instagram has been rolling out a non-stop series of updates and changes that affect all users. Many of these are features the general public has been asking about for quite some time.
Well, in the last few weeks, Instagram has introduced TWO major updates that will make ALL user experiences better. This is especially true if you run a personal brand or online business.
Here are the two latest Instagram updates that you need to know about.
1. Instagram will finally let users create posts on the desktop.
For quite a while, Instagram has allowed users to view, comment, like, and DM on desktop. But when it came time to upload content, you had to either use a scheduler or post directly through the mobile app.
But great news! Users all over the world now have the option of posting photos and short videos (under one minute) directly from their computers. This update is incredibly useful when you don’t have your phone on you. It also makes things much easier for social media managers and agencies. This added feature allows creatives and businesses to better use quality photos and files straight from their laptop. We see this update as a win-win for all!
2. Sharing Links in Stories is now for Everyone.
When links in IG Stories were first introduced, the option was limited to users with at least 10,000 followers or verified accounts. Now, everyone has the option of sharing clickable links in their stories!
This means you no longer have to be a major influencer or celebrity to share clickable CTA’s with your audience. Anyone can access this feature with the IG Link Sticker.
Here are four easy steps to get started with using the Link Sticker:
- Upload your content onto your story the same way you normally would.
- Select the sticker tool on the navigation bar.
- Search or tap the “Link” sticker.
- Add your link info, press “Done,” place the sticker onto your story, and change the color to your liking!
It’s as simple as that! This tool will make sharing resources, information, and product links much easier as you grow and promote your platform.
Instagram continues to be a game-changer for businesses, influencers, and communities. And it looks like that will only become even more true.
Even though the platform is crowded, there is still unlimited potential and room for you. You just have to get creative!
So, if you’re a business owner, influencer or creative, start using these two major Instagram updates today to engage your audience and grow your followers in new ways!
*Need help with your Instagram strategy? Our Red Bird Social team would love to connect with you! Reach out for your free consultation right here.